Content plays a crucial role in today’s marketing strategies across every industry as one of the most effective ways in which to engage with your audience, build loyalty and lengthen life time value. A critical aspect of developing a solid content campaign is realizing where your audience is consuming that content. According to research, content consumption on mobile is quickly overtaking content consumption on any other medium, therefore developing your content campaign thinking mobile first will help your strategy succeed.

Here are some tips you should keep in mind in order to optimize your content for mobile.

 

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