The New York Times in partnership with Chartbeat conducted a study on the effectiveness of their native advertising platform and found that 50% of paid posts content outperformed in-house editorial content. In this Leap Rate article we discuss what native advertising is and how it works.

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About the Author:

Adinah Brown is a professional writer who has worked in a wide range of industry settings, including corporate industry, government and non-government organizations. Within many of these positions, Adinah has provided skilled marketing and advertising services and is currently the Content Manager at Leverate.
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