Studies show that acquiring a new customer can cost a company up to 25% more than retaining one and that increasing customer retention by 5% can increase profitability by as much as 95%. In this Leap Rate article we provide a number of techniques to establish customer loyalty, so that your clients keep coming back to trade with you, and not your competition.

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About the Author:

Adinah Brown is a professional writer who has worked in a wide range of industry settings, including corporate industry, government and non-government organizations. Within many of these positions, Adinah has provided skilled marketing and advertising services and is currently the Content Manager at Leverate.