E-mail marketing is a powerful tool. It allows you to contact hundreds – if not thousands- of members of your audience, it is immediate, cost-effective and it allows you to transmit content using a multitude of media, from video to pictures to text. Using e-mail to keep in contact with your audience is integral to any marketing campaign today, but doing it right is key, or you risk alienating your audience instead of bringing it closer.

Read our article in LeapRate for some tips on how to enhance the success of your e-mail marketing campaigns.


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