Since the multinational expansion of the East India Tea Company, economic theories and technology certainly makes a gloabl expansion far more achievable in our own times. However that’s not to say that it’s without its challenges. In this article in Counting Pips we discuss some of the common pitfalls faced by a firm aspiring to achieve multinational status.
About the Author: Adinah Brown
Adinah Brown is a professional writer who has worked in a wide range of industry settings, including corporate industry, government and non-government organizations. Within many of these positions, Adinah has provided skilled marketing and advertising services and is currently the Content Manager at Leverate.