If your business is covered from all angles, but doesn’t have a kick ass website combined with a strong Google presence, does it make a sound?
Digital marketing – along with Google algorithms and other online phenomena – has constantly evolved to fit the needs of consumers.
Lead generation is usually an integral component of every broker’s marketing budget, as it is a major concern for all brokers, rookie and veteran alike.
“Customer Journey” refers to the entire experience, from the very early stages of the customer’s research, through to how they make their purchase decision.
While experience and strong verbal abilities are important for success in sales, they are not the be-all and end-all of what makes a good Forex sales representative.
Almost anyone who has considered opening a brokerage had a vision of a hectic sales floor with hyped salesmen who are pushing clients and each other in a money-driven craze.
You might be an experienced salesman with a successful record in selling everything from cars to pharmaceuticals, but it doesn’t mean that you will also be good at selling Forex.
Sales force training is, hands-down, the most important thing you can do to improve your brokerage’s chances of success in a competitive market.
In an effort to move this computerized “technical” analysis to the next level financial institutions began to experiment with automated algorithmic, or ‘algo’ trading.
In Forex brokerage, as in any other business endeavor, optimal performance depends on making all the elements tick as one.