Smart money is moving away from labor-intensive call centers to marketing automation as brokers are increasingly adopting innovative tactics to support their conversion and retention numbers. In Finance Magnates Leverate’s CMO, Nicc Lewis uses a football game analogy to explain how Marketing Automation is taking a slender lead to get the industry advantage.
About the Author: Adinah Brown
Adinah Brown is a professional writer who has worked in a wide range of industry settings, including corporate industry, government and non-government organizations. Within many of these positions, Adinah has provided skilled marketing and advertising services and is currently the Content Manager at Leverate.