As a marketer in the retail trading industry, outbound marketing is often prioritized over inbound marketing. However, the truth is both have their pros and cons. In Leap Rate we propose that the answer is to be found in incorporating both into your marketing strategy for maximum results.

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About the Author:

Adinah Brown is a professional writer who has worked in a wide range of industry settings, including corporate industry, government and non-government organizations. Within many of these positions, Adinah has provided skilled marketing and advertising services and is currently the Content Manager at Leverate.