Content marketing has become a key component in marketing strategies across companies in every industry. If your brokerage has presence on social media, if you are writing articles in industry publications and you have a blog, you have already caught up with the times, however, a unilateral conversation, one in which you spread your knowledge but don’t engage with your audience, merely allows you to scratch the surface of what content marketing can do for your brand. Responding to comments on your marketing pieces, whether positive or negative, allows you to engage with your audience and make a stand, but doing right is crucial.

Read our article in Finance Magnates and learn how to best handle comments from your audience.

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