Over a two-part series, we present you with some valuable tips for keeping your traders happy, without having to limit your ideas to pulling out bonuses.
How to keep traders happy – without bonuses. Part 1
Even though it costs five times as much to acquire a new client than it does to retain an existing one, companies often treat customers like a lover that they’re just stringing along, ignoring them until they need a date for an event and can’t find anyone else. In fact, only about 18% of companies focus on retention and in the case of Forex brokerages, retention often looks like an arms race of who can offer then highest bonus, and that race is becoming increasingly difficult to win.Yael Warman