As we approach levels of competition never before seen in our industry, we can learn much from basic marketing principles that have been adopted in other similar sectors like gaming. Read Leverate’s CMO, Nicc Lewis’ advice on what brokers can learn to do better marketing in the highly competitive FX industry.
About the Author: Nicc Lewis
Nicc Lewis is VP Marketing at Leverate. He is responsible for the company’s marketing endeavors including product launches, strategy, campaigns, online and offline marketing and branding. Nicc brings more than 10 years of executive level marketing experience in the digital marketing industry. Nicc holds a BA in Business Studies from Croyden College. Prior to joining Leverate, he worked for several years in the field of retail management, including positions with Body Shop and Morgan Fashions. As part of his role with Body Shop, Nicc was a member of the team which opened the chain’s first store in Israel. Nicc is a huge music lover and makes sure to set aside free time for playing guitar. He is also an accomplished runner who enjoys participating in competitions.