Trade show season is upon us and if you are an industry maven, connoisseur and expert, you are now getting ready to show off what you’ve been working on for months. The great products that will help brokerages innovate and ultimately become more profitable. As your company gets ready to make the most of the next expo, we bring you some tips and tricks to make the most of these events. A successful trade show strategy isn’t merely about having a great-looking booth and some cool giveaways, it is about doing extensive planning, often months in advance, and syncing your entire marketing strategy with your expo attendance in order to maximize the event’s ROI.
Read our article in Finance Magnates and learn how to sync your content strategy, using infographics, articles, blogs and videos to target attendees before they even set foot in the expo grounds.