Digital marketing – along with Google algorithms and other online phenomena – has constantly evolved to fit the needs of consumers.
“No man is an island”, goes the saying, and this is especially true for business people in our hyperlinked and hyper-connected age.
Lead generation is usually an integral component of every broker’s marketing budget, as it is a major concern for all brokers, rookie and veteran alike.
If you are under the impression that a business with global outreach needs a giant marketing budget, think again!
One of the biggest challenges of a new brokerage trying to penetrate a competitive market is marketing.
MiFID, or the Markets in Financial Instruments Directive, has presented European financial institutions with a vast array of challenges. One of these is the relationship with and definition of Introducing Brokers, or IBs.