At the London Summit last month, two marketing masters battled it out on the heated subject of where do you place your marketing dollars, brand awareness or media buying? In other words, do you go for the cover story in a high tier publication or for an aggressive keyword acquisition? In Finance Magnates we consider their respective and variant objectives.
About the Author: Adinah Brown
Adinah Brown is a professional writer who has worked in a wide range of industry settings, including corporate industry, government and non-government organizations. Within many of these positions, Adinah has provided skilled marketing and advertising services and is currently the Content Manager at Leverate.