{"id":103322,"date":"2023-02-15T07:21:00","date_gmt":"2023-02-15T07:21:00","guid":{"rendered":"https:\/\/leverate.com\/blog-tr\/makale\/doviz-araci-kurumlari-icin-onemli-bilgiler-google-ads-inceleme-politikasi\/"},"modified":"2026-11-03T10:01:46","modified_gmt":"2026-11-03T10:01:46","slug":"doviz-araci-kurumlari-icin-onemli-bilgiler-google-ads-inceleme-politikasi","status":"publish","type":"post","link":"https:\/\/leverate.com\/tr\/blog-tr\/pazarlama\/doviz-araci-kurumlari-icin-onemli-bilgiler-google-ads-inceleme-politikasi\/","title":{"rendered":"D\u00f6viz Arac\u0131 Kurumlar\u0131 \u0130\u00e7in \u00d6nemli Bilgiler: Google Ads \u0130nceleme Politikas\u0131"},"content":{"rendered":"<p class=\"wp-block-paragraph\">D\u00f6viz brokerleri belirli bir olgunluk d\u00fczeyine ula\u015ft\u0131klar\u0131nda \u2013 \u00f6rne\u011fin istikrarl\u0131 bir nakit ak\u0131\u015f\u0131na ve g\u00fc\u00e7l\u00fc bir m\u00fc\u015fteri kazan\u0131m kapasitesine sahip olduklar\u0131nda \u2013 genellikle ortakl\u0131k pazarlamas\u0131, IB, SEO, sosyal medya, halkla ili\u015fkiler, d\u00f6viz sekt\u00f6r\u00fc sitelerinde yer alma ve hatta do\u011frudan reklam verme yoluyla b\u00fcy\u00fcme sa\u011flamaya \u00e7al\u0131\u015f\u0131rlar.Reklam yoluyla m\u00fc\u015fteri kazanma kanallar\u0131 aras\u0131nda ise Google ve Facebook, g\u00f6z ard\u0131 edilemeyecek iki \u00f6nemli kanald\u0131r;<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"neden-google\"> Neden Google?<\/h2>\n\n<ul class=\"wp-block-list\"><li>B\u00fcy\u00fck pazar pay\u0131: SimilarWeb verilerine g\u00f6re: Ocak 2023\u2019te en \u00e7ok kullan\u0131lan arama motorlar\u0131n\u0131n pazar pay\u0131 raporu. Google\u2019\u0131n pazar pay\u0131 %91,07\u2019dir; bu, d\u00f6viz brokerleri a\u00e7\u0131s\u0131ndan Google\u2019\u0131n neredeyse t\u00fcm brokerlerin hedef pazar\u0131n\u0131 kapsad\u0131\u011f\u0131 anlam\u0131na gelir;<\/li><li> Google\u2019\u0131n g\u00fc\u00e7l\u00fc arama konumland\u0131rma teknolojisi ve ortakl\u0131k siteleri, forex brokerlerinin anahtar kelimelerle hedef kitleyi proaktif olarak aramas\u0131na yard\u0131mc\u0131 olurken, ayn\u0131 zamanda ortakl\u0131k siteleri arac\u0131l\u0131\u011f\u0131yla yeniden pazarlama ger\u00e7ekle\u015ftirerek reklam harcamalar\u0131n\u0131n yat\u0131r\u0131m getirisini (ROI) en \u00fcst d\u00fczeye \u00e7\u0131karmalar\u0131n\u0131 sa\u011flar.<\/li><\/ul>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"330\" src=\"https:\/\/cn.leverate.com\/wp-content\/uploads\/2023\/02\/Google-simi-1024x330.png\" alt=\"\" class=\"wp-image-9129\" srcset=\"https:\/\/leverate.com\/wp-content\/uploads\/2023\/02\/Google-simi-1024x330.png 1024w, https:\/\/leverate.com\/wp-content\/uploads\/2023\/02\/Google-simi-480x155.png 480w, https:\/\/leverate.com\/wp-content\/uploads\/2023\/02\/Google-simi-768x248.png 768w, https:\/\/leverate.com\/wp-content\/uploads\/2023\/02\/Google-simi-1536x495.png 1536w, https:\/\/leverate.com\/wp-content\/uploads\/2023\/02\/Google-simi-2048x660.png 2048w, https:\/\/leverate.com\/wp-content\/uploads\/2023\/02\/Google-simi.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"google-reklamcilik-inceleme-politikasi-doviz-bolumu\">Google Reklamc\u0131l\u0131k \u0130nceleme Politikas\u0131: D\u00f6viz B\u00f6l\u00fcm\u00fc<\/h2>\n\n<p class=\"wp-block-paragraph\"> CFD\u2019ler (fark s\u00f6zle\u015fmeleri), finansal spread ticareti, spot d\u00f6viz ve ilgili spek\u00fclatif \u00fcr\u00fcnler gibi finansal \u00fcr\u00fcnler, do\u011fas\u0131 gere\u011fi karma\u015f\u0131kl\u0131k ve risk bar\u0131nd\u0131rd\u0131\u011f\u0131ndan, Google bu t\u00fcr \u00fcr\u00fcnlerin reklamlar\u0131n\u0131n yaln\u0131zca belirli ko\u015fullar alt\u0131nda yay\u0131nlanmas\u0131na izin vermektedir.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cn.leverate.com\/wp-content\/uploads\/2022\/08\/image-5.png\" alt=\" forex pazarlama\" class=\"wp-image-8587\" srcset=\"https:\/\/leverate.com\/wp-content\/uploads\/2022\/08\/image-5.png 1024w, https:\/\/leverate.com\/wp-content\/uploads\/2022\/08\/image-5-480x320.png 480w, https:\/\/leverate.com\/wp-content\/uploads\/2022\/08\/image-5-768x512.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<ul class=\"wp-block-list\"><li>Reklam verenler, lisansl\u0131 arac\u0131 kurumlar veya bilgi toplama siteleridir<\/li><li> \u00dcr\u00fcnler ve reklamlar yerel yasal gerekliliklere ve sekt\u00f6r standartlar\u0131na uygundur<\/li><li> Hesap, Google taraf\u0131ndan onaylanm\u0131\u015ft\u0131r<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">Birden fazla \u00fclkede reklam yay\u0131nlamak istiyorsan\u0131z, her \u00fclke veya \u00fclke grubu i\u00e7in ayr\u0131 ayr\u0131 ba\u015fvuru yapman\u0131z gerekir.<\/p>\n\n<p class=\"wp-block-paragraph\"> Reklam yay\u0131nlar\u0131nda a\u015fa\u011f\u0131daki i\u00e7eriklere yer verilemez:<\/p>\n\n<ul class=\"wp-block-list\"><li> Kompleks spek\u00fclatif finansal \u00fcr\u00fcnlerin al\u0131m sat\u0131m\u0131 i\u00e7in sinyal sa\u011flayan reklam hedef sayfalar\u0131<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\"> \u00d6rnekler (bunlarla s\u0131n\u0131rl\u0131 de\u011fildir): \u0130\u015flem sinyalleri, ipu\u00e7lar\u0131 veya spek\u00fclatif i\u015flem bilgileri; ilgili i\u00e7erik veya broker de\u011ferlendirmeleri i\u00e7eren ba\u011fl\u0131 pazarlama siteleri;<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"google-ads-inceleme-politikasi-kripto-para-birimleri\"> Google Ads \u0130nceleme Politikas\u0131: Kripto Para Birimleri<\/h2>\n\n<p class=\"wp-block-paragraph\"> Kripto para birimleri ve ilgili \u00fcr\u00fcn ve hizmetlerle ilgili d\u00fczenlemeler olduk\u00e7a karma\u015f\u0131k ve de\u011fi\u015fken oldu\u011fundan, Google bu i\u00e7eriklerin yaln\u0131zca belirli durumlarda reklamlanmas\u0131na izin vermektedir.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cn.leverate.com\/wp-content\/uploads\/2023\/02\/Untitled-design-29.webp\" alt=\" Kripto Para Birimleri\" class=\"wp-image-9130\" srcset=\"https:\/\/leverate.com\/wp-content\/uploads\/2023\/02\/Untitled-design-29.webp 600w, https:\/\/leverate.com\/wp-content\/uploads\/2023\/02\/Untitled-design-29-480x320.webp 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>1. Reklamlarda tan\u0131t\u0131lmas\u0131na izin verilenler<\/strong>: Kripto para birimlerinin sat\u0131n al\u0131nmas\u0131, elde tutulmas\u0131 veya ticareti ile ilgili olmayan i\u015fler; ancak di\u011fer Google Ads politikalar\u0131na uygun olmas\u0131 \u015fart\u0131yla.<\/p>\n\n<p class=\"wp-block-paragraph\"> \u00d6rnekler: Kripto para ile \u00f6deme kabul eden i\u015fletmeler; blok zinciri teknolojisiyle \u00e7al\u0131\u015fan, ancak kripto para veya token pazarlamayan veya satmayan platformlar; e\u011fitim materyalleri.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong> 2. Kripto Para Borsalar\u0131 ve Kripto Para C\u00fczdanlar\u0131<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"> Ko\u015fullar: A\u015fa\u011f\u0131daki kripto para \u00fcr\u00fcn ve hizmetlerinin reklamlar\u0131, yaln\u0131zca reklamveren lisansl\u0131 bir sa\u011flay\u0131c\u0131ysa (lisans sahibi), \u00fcr\u00fcn ve reklamlar yerel yasal gerekliliklere ve sekt\u00f6r standartlar\u0131na uygunsa ve hesap Google taraf\u0131ndan onaylanm\u0131\u015fsa yay\u0131nlanabilir<\/p>\n\n<p class=\"wp-block-paragraph\"><strong> 3. Reddedilen reklamlar:<\/strong><\/p>\n\n<ul class=\"wp-block-list\"><li>Reklamlarda \u0130lk Token Arz\u0131 (ICO), DeFi i\u015flem protokollerini tan\u0131tmak veya kripto para birimleri ya da ilgili \u00fcr\u00fcnlerin al\u0131m, sat\u0131m veya ticaretini ba\u015fka \u015fekillerde tan\u0131tmak<\/li><li> Reklam\u0131n hedef sayfas\u0131nda kripto para birimleri veya ilgili \u00fcr\u00fcnlerin ihra\u00e7\u00e7\u0131lar\u0131n\u0131 listelemek veya kar\u015f\u0131la\u015ft\u0131rmak<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"finansal-urun-reklamlari-icin-finansal-denetim-komisyonundan-izin-alinmasi-zorunlulugu-reklamcilik-sektorunu-nasil-etkileyecek\">Finansal \u00fcr\u00fcn reklamlar\u0131 i\u00e7in Finansal Denetim Komisyonu\u2019ndan izin al\u0131nmas\u0131 zorunlulu\u011fu, reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fc nas\u0131l etkileyecek?<\/h2>\n\n<p class=\"wp-block-paragraph\"> Google\u2019\u0131n \u201dFinansal Hizmetler Reklam Do\u011frulama Program\u0131\u201d ilk olarak Eyl\u00fcl 2021\u2019de Birle\u015fik Krall\u0131k\u2019ta uygulamaya konuldu. Program, yerel finansal hizmet reklamlar\u0131 veren m\u00fc\u015fterilerin <a href=\"https:\/\/cn.leverate.com\/fca-license\/\">Birle\u015fik Krall\u0131k Finansal Davran\u0131\u015f Otoritesi\u2019nden (FCA)<\/a> izin almas\u0131n\u0131 veya ilgili muafiyet \u015fartlar\u0131n\u0131 sa\u011flamas\u0131n\u0131 gerektiriyor. Deneme s\u00fcrecinin ard\u0131ndan Google, yerel finansal doland\u0131r\u0131c\u0131l\u0131k reklamlar\u0131na y\u00f6nelik \u015fikayetlerin belirgin \u015fekilde azald\u0131\u011f\u0131n\u0131 tespit etti.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"doviz-brokerlerinin-google-reklamlari-yayinlarken-dikkate-almasi-gereken-birkac-oneri\"> D\u00f6viz brokerlerinin Google reklamlar\u0131 yay\u0131nlarken dikkate almas\u0131 gereken birka\u00e7 \u00f6neri:<\/h2>\n\n<ul class=\"wp-block-list\"><li>B\u00fct\u00e7e s\u0131n\u0131rl\u0131ysa, arama reklamlar\u0131na \u00f6ncelik vermenizi \u00f6neririz;<\/li><li> Co\u011frafi hedeflemeyi s\u0131k\u0131 bir \u015fekilde kontrol edin ve \u00f6ncelikle brokerlar\u0131n g\u00fc\u00e7l\u00fc oldu\u011fu b\u00f6lgeleri kapsay\u0131n;<\/li><li> S\u0131k\u0131 veri izleme raporlar\u0131 haz\u0131rlay\u0131n ve reklam CPA\u2019s\u0131n\u0131 (\u00f6rne\u011fin kay\u0131t maliyeti, para yat\u0131rma maliyeti) takip edin; Geli\u015ftirme imk\u00e2n\u0131n\u0131z varsa CRM arka ucuna entegre ederek reklam kampanyalar\u0131n\u0131n genel ROI ve ARPU de\u011ferlerini analiz edin;<\/li><li> Yeniden pazarlamay\u0131 etkin bir \u015fekilde kullan\u0131n; siteyi ziyaret eden veya kay\u0131t olan ancak para yat\u0131rma i\u015flemini tamamlamayan kullan\u0131c\u0131lar\u0131 ya da son 30 g\u00fcn i\u00e7inde i\u015flem yapmayan kullan\u0131c\u0131lar\u0131 yeniden pazarlama yoluyla aktif hale getirin;<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"neden-leveratei-secmelisiniz\">Neden Leverate\u2019i Se\u00e7melisiniz?<\/h2>\n\n<p class=\"wp-block-paragraph\"> Leverate, size en geli\u015fmi\u015f ve kullan\u0131c\u0131 dostu, t\u00fcm markalar i\u00e7in \u00f6zelle\u015ftirilebilir ana marka ve beyaz etiketli i\u015flem sistemleri sunar. Art\u0131k di\u011fer platform sistemleriyle zaman kaybetmeyin!Sistemi an\u0131nda devreye alman\u0131z\u0131 sa\u011fl\u0131yoruz. Mevcut platform sisteminizle sorunsuz bir \u015fekilde entegre olabiliriz ya da brokerlik faaliyetlerinizi desteklemek \u00fczere e\u015fsiz <a href=\"https:\/\/cn.leverate.com\/sirix\/\"> SIRIX platformuna<\/a> ge\u00e7meyi tercih edebilirsiniz.<\/p>\n\n<p class=\"wp-block-paragraph\"> \u2022 \u00c7ok kanall\u0131, \u00e7ok cihazl\u0131 \u2013 Yerel, tam markal\u0131 mobil uygulamalar, web s\u00fcr\u00fcm\u00fc ve PC yaz\u0131l\u0131m\u0131 <br>\u2022 Sosyal ticaret \u00f6zelli\u011fi <br>\u2022 Kripto para \u00f6deme \u00e7\u00f6z\u00fcmleriyle kripto ticareti <br>\u2022 En geli\u015fmi\u015f analiz grafikleri, \u00e7izelgeler ve ara\u00e7lar <br>\u2022 Anl\u0131k bildirimler ve daha pek \u00e7ok g\u00fc\u00e7l\u00fc \u00f6zellik!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00f6viz brokerlerinin Google reklamlar\u0131 yoluyla m\u00fc\u015fteri kazan\u0131m\u0131<\/p>\n","protected":false},"author":29,"featured_media":102360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[323],"tags":[1532],"class_list":["post-103322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-doviz-brokeri"],"acf":[],"_links":{"self":[{"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/posts\/103322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/comments?post=103322"}],"version-history":[{"count":1,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/posts\/103322\/revisions"}],"predecessor-version":[{"id":103323,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/posts\/103322\/revisions\/103323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/media\/102360"}],"wp:attachment":[{"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/media?parent=103322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/categories?post=103322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/tags?post=103322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}