{"id":32730,"date":"2025-02-02T17:16:26","date_gmt":"2025-02-02T17:16:26","guid":{"rendered":"https:\/\/leverate.com\/uncategorized-tr\/facebook-pazarlama-stratejinizi-yeniden-tasarlamak\/"},"modified":"2025-02-02T17:16:36","modified_gmt":"2025-02-02T17:16:36","slug":"facebook-pazarlama-stratejinizi-yeniden-tasarlamak","status":"publish","type":"post","link":"https:\/\/leverate.com\/tr\/blog-tr\/pazarlama\/facebook-pazarlama-stratejinizi-yeniden-tasarlamak\/","title":{"rendered":"Facebook Pazarlama Stratejinizi Yeniden Tasarlamak"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"600\" src=\"https:\/\/leverate.com\/wp-content\/uploads\/2023\/09\/640x400-blog-post-Redesigning-Your-Facebook-Marketing-Strategy2.webp\" alt=\"\" class=\"wp-image-21397\" srcset=\"https:\/\/leverate.com\/wp-content\/uploads\/2023\/09\/640x400-blog-post-Redesigning-Your-Facebook-Marketing-Strategy2.webp 960w, https:\/\/leverate.com\/wp-content\/uploads\/2023\/09\/640x400-blog-post-Redesigning-Your-Facebook-Marketing-Strategy2-480x300.webp 480w, https:\/\/leverate.com\/wp-content\/uploads\/2023\/09\/640x400-blog-post-Redesigning-Your-Facebook-Marketing-Strategy2-768x480.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<p>Facebook\u2019un en son algoritma de\u011fi\u015fikli\u011fi, \u00e7ok be\u011fenilen ve payla\u015f\u0131lan i\u00e7erik \u00fczerinden tart\u0131\u015fmaya ilham veren ve daha anlaml\u0131 etkile\u015fimler olu\u015fturmaya yard\u0131mc\u0131 olan i\u00e7eri\u011fi te\u015fvik etmek i\u00e7in tasarlanm\u0131\u015ft\u0131r. Mark Zuckerberg, duvar\u0131nda \u201dFacebook\u2019u insanlar\u0131n ba\u011flant\u0131da kalmas\u0131na yard\u0131mc\u0131 olmak ve bizim i\u00e7in \u00f6nemli olan insanlarla daha da yak\u0131nla\u015fmam\u0131z\u0131 sa\u011flamak i\u00e7in kurduk. Bu y\u00fczden her zaman arkada\u015flar\u0131m\u0131z\u0131 ve ailemizi deneyimin merkezine koyduk\u2026 Son zamanlarda toplulu\u011fumuzdan, i\u015fletmelerden, markalardan ve medyadan gelen g\u00f6nderiler gibi herkese a\u00e7\u0131k i\u00e7eriklerin, birbirimizle daha fazla ba\u011flant\u0131 kurmam\u0131z\u0131 sa\u011flayan ki\u015fisel anlar\u0131 geride b\u0131rakt\u0131\u011f\u0131na dair geri bildirimler ald\u0131k.\u201d <\/p>\n\n<p>Bu son de\u011fi\u015fikliklerle birlikte, bir\u00e7ok pazarlamac\u0131 alternatifler i\u00e7in kafalar\u0131n\u0131 ka\u015f\u0131yor.<\/p>\n\n<p>Bu, i\u00e7erik stratejinizi yeniden tasarlamak, Facebook\u2019un yeni algoritmas\u0131na uygun i\u00e7erik bulmak ve onu da\u011f\u0131tman\u0131n yeni yollar\u0131n\u0131 bulmak i\u00e7in m\u00fckemmel bir and\u0131r. Bu yeni pazarlama zorlu\u011funu bir f\u0131rsata d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in g\u00f6z \u00f6n\u00fcnde bulundurmak isteyebilece\u011finiz baz\u0131 \u015feyler \u015funlard\u0131r: <\/p>\n\n<p><strong>Etkileyenleri kullan\u0131n<\/strong> \u2013 Etkileyenler her \u015feyden \u00f6nce insanlard\u0131r. Nelerden ho\u015fland\u0131klar\u0131n\u0131 \u00f6\u011frenmek i\u00e7in hedef kitlenizi ara\u015ft\u0131r\u0131n ve dinleyin ve ard\u0131ndan ilgi alanlar\u0131na hitap eden bir influencer bulun. Etkilemek, onaylamakla ayn\u0131 \u015fey de\u011fildir. Sadece \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn harika oldu\u011funu s\u00f6yleyecek birini aram\u0131yorsunuz. Sizinkine benzer bir anlat\u0131ya sahip olan ve markan\u0131z\u0131 bu anlat\u0131ya sorunsuz bir \u015fekilde harmanlayabilen birinin pe\u015findesiniz.    <\/p>\n\n<p><strong>Canl\u0131 video kullan\u0131n<\/strong> - Snapchat ve Periscope gibi di\u011fer canl\u0131 video platformlar\u0131yla rekabet etmeye \u00e7al\u0131\u015f\u0131rken, Facebook canl\u0131 videolar\u0131 di\u011fer i\u00e7erik t\u00fcrlerine g\u00f6re \u00f6d\u00fcllendirme e\u011filimindedir. De\u011ferli bilgileri payla\u015f\u0131rken ve i\u00e7eriden bir bak\u0131\u015f sa\u011flarken ki\u015fili\u011finizin parlamas\u0131na izin verebilece\u011finiz bir dizi canl\u0131 video planlay\u0131n. Sohbeti devam ettirmek i\u00e7in sorular sorun ve hedef kitlenizin sorular\u0131n\u0131 yan\u0131tlay\u0131n.  <\/p>\n\n<p><strong>Oynamak i\u00e7in \u00f6deme yap\u0131n<\/strong> - Facebook\u2019un organik eri\u015fimi arzulanan \u00e7ok \u015fey b\u0131raksa da, Facebook Reklamlar\u0131, hedef kitlenizi hedefleme konusunda son derece iyidir ve t\u0131klama ba\u015f\u0131na maliyet, onlar\u0131 di\u011fer platformlarda reklam vermekten \u00e7ok daha iyi bir se\u00e7enek haline getirir. Yeniden pazarlamay\u0131 da g\u00f6z \u00f6n\u00fcnde bulundurun. Reklamlar arac\u0131l\u0131\u011f\u0131yla yeni kitleleri hedeflemek maliyetli olabilirken, yeniden hedefleme ola\u011fan\u00fcst\u00fc bir d\u00f6n\u00fc\u015f\u00fcm f\u0131rsat\u0131na sahiptir.  <\/p>\n\n<p><strong>Anlaml\u0131 sohbetler ba\u015flatan par\u00e7alar geli\u015ftirin<\/strong> \u2013 T\u0131klama tuza\u011f\u0131 stratejisini b\u0131rak\u0131n ve bunun yerine a\u011f olu\u015fturmay\u0131 art\u0131rmaya odaklan\u0131n. Komik sorular sormak yerine, diyalog yaratan ve fikir ayr\u0131l\u0131klar\u0131ndan yararlanan alakal\u0131 ve ilgi \u00e7ekici sorular\u0131 tercih edin. <\/p>\n\n<p>Di\u011fer platformlar\u0131 d\u00fc\u015f\u00fcn\u00fcn \u2013 Do\u011fru, Facebook sosyal a\u011f evreninin merkezinde olabilir, ancak konu\u015fmalar\u0131n ger\u00e7ekle\u015fti\u011fi tek yer buras\u0131 de\u011fil. Twitter ve LinkedIn gibi di\u011fer sosyal medya platformlar\u0131n\u0131n yan\u0131 s\u0131ra Reddit gibi forumlar\u0131 ke\u015ffetmek i\u00e7in bu f\u0131rsat\u0131 kullan\u0131n. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sosyal medya, herhangi bir i\u015fletmenin i\u00e7erik pazarlama stratejisinin do\u011fal bir par\u00e7as\u0131 haline geldi, bu nedenle i\u015fletmenizin bir Facebook sayfas\u0131 olma ihtimali vard\u0131r.  <\/p>\n","protected":false},"author":4,"featured_media":32733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[323],"tags":[952,464,967,444,465,951],"class_list":["post-32730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-bizi-arayin","tag-forex-pazarlama","tag-icerik-pazarlamasi","tag-pazarlama","tag-pazarlama-stratejisi","tag-sosyal-medya-pazarlamasi"],"acf":[],"_links":{"self":[{"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/posts\/32730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/comments?post=32730"}],"version-history":[{"count":0,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/posts\/32730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/media\/32733"}],"wp:attachment":[{"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/media?parent=32730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/categories?post=32730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/tags?post=32730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}