{"id":32738,"date":"2018-04-24T15:36:30","date_gmt":"2018-04-24T15:36:30","guid":{"rendered":"https:\/\/leverate.com\/uncategorized-tr\/yeni-bir-ortama-uyum-saglamak-brokerler-yeni-duzenlemelere-nasil-yanit-vermeli\/"},"modified":"2025-11-16T13:46:26","modified_gmt":"2025-11-16T13:46:26","slug":"yeni-bir-ortama-uyum-saglamak-brokerler-yeni-duzenlemelere-nasil-yanit-vermeli","status":"publish","type":"post","link":"https:\/\/leverate.com\/tr\/blog-tr\/duzenleme\/yeni-bir-ortama-uyum-saglamak-brokerler-yeni-duzenlemelere-nasil-yanit-vermeli\/","title":{"rendered":"Yeni Bir Ortama Uyum Sa\u011flamak: Brokerler Yeni D\u00fczenlemelere Nas\u0131l Yan\u0131t Vermeli?"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"600\" src=\"https:\/\/leverate.com\/wp-content\/uploads\/2023\/09\/blog-post-How-Should-Brokers-Respond-to-The-New-Regulations.webp\" alt=\"\" class=\"wp-image-21402\" srcset=\"https:\/\/leverate.com\/wp-content\/uploads\/2023\/09\/blog-post-How-Should-Brokers-Respond-to-The-New-Regulations.webp 960w, https:\/\/leverate.com\/wp-content\/uploads\/2023\/09\/blog-post-How-Should-Brokers-Respond-to-The-New-Regulations-480x300.webp 480w, https:\/\/leverate.com\/wp-content\/uploads\/2023\/09\/blog-post-How-Should-Brokers-Respond-to-The-New-Regulations-768x480.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<p>Mart ay\u0131nda Avrupa Menkul K\u0131ymetler ve Piyasalar Otoritesi (ESMA) perakende yat\u0131r\u0131mc\u0131lar\u0131 korumak i\u00e7in \u00f6nlemler ald\u0131. Bu yeni d\u00fczenlemeler, sekt\u00f6r\u00fc t\u00fcccarlar i\u00e7in daha g\u00fcvenli bir yer haline getirmeyi ama\u00e7lamaktad\u0131r. En b\u00fcy\u00fck de\u011fi\u015fiklik, perakende yat\u0131r\u0131mc\u0131lara CFD sat\u0131\u015flar\u0131na getirilen yeni kald\u0131ra\u00e7 limiti. Yeni \u00f6nlemler kapsam\u0131nda, CFD kald\u0131rac\u0131 b\u00fcy\u00fck d\u00f6viz \u00e7iftleri i\u00e7in 30:1, b\u00fcy\u00fck olmayan \u00e7iftler, b\u00fcy\u00fck endeksler ve Alt\u0131n i\u00e7in 20:1, di\u011fer emtialar i\u00e7in 10:1, bireysel hisse senetleri i\u00e7in 5:1 ve Kripto para birimleri i\u00e7in 2:1 ile s\u0131n\u0131rland\u0131r\u0131ld\u0131. ESMA\u2019n\u0131n i\u015faret etti\u011fi noktay\u0131 vurgulamak istercesine, Google Mart ay\u0131nda CFD\u2019ler ve \u0130kili Opsiyonlar hakk\u0131nda bir dizi reklam yasa\u011f\u0131 yay\u0131nlad\u0131. Art\u0131k yaln\u0131zca lisansl\u0131 brokerler \u00e7evrimi\u00e7i CFD ve FX reklam\u0131 yapabilir.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Bu de\u011fi\u015fiklikler sekt\u00f6re fayda sa\u011flayacak m\u0131?<\/strong><\/h4>\n\n<p>ESMA d\u00fczenleyicisi, bu hamlenin yat\u0131r\u0131mc\u0131lar\u0131 korumaya y\u00f6nelik oldu\u011funu a\u00e7\u0131k\u00e7a belirtmi\u015ftir. Bu husus, kurumun ba\u015fkan\u0131 Steven Maijoor taraf\u0131ndan yap\u0131lan bir a\u00e7\u0131klamada yer ald\u0131: \u201dESMA\u2019n\u0131n bug\u00fcn a\u00e7\u0131klad\u0131\u011f\u0131 \u00fczerinde mutab\u0131k kal\u0131nan tedbirler, perakende yat\u0131r\u0131mc\u0131lar i\u00e7in ortak bir asgari koruma d\u00fczeyi sa\u011flayarak AB genelinde daha fazla yat\u0131r\u0131mc\u0131 korumas\u0131n\u0131 garanti alt\u0131na alacakt\u0131r.\u201d D\u00fczenleyicinin tacirlere odaklanmas\u0131 anla\u015f\u0131labilir bir durumdur, ancak brokerlerin bu durumun kendi i\u015fleri ve ge\u00e7imleri \u00fczerinde yaratabilece\u011fi olumsuz sonu\u00e7lar\u0131 en aza indirmek i\u00e7in uygun \u015fekilde yan\u0131t vermeleri gerekmektedir. Baz\u0131lar\u0131 de\u011fi\u015fikliklerden duyduklar\u0131 deh\u015feti dile getirdi. T\u00fcccarlar i\u00e7in en b\u00fcy\u00fck aksakl\u0131k, izin verilen kald\u0131ra\u00e7 \u00fczerindeki yo\u011fun k\u0131s\u0131tlamalard\u0131r. Baz\u0131lar\u0131 bu de\u011fi\u015fikliklerin gereksiz oldu\u011funu ve her d\u00fczenleyici kurum gibi ESMA\u2019n\u0131n da gereklilikten de\u011fil, kendi varl\u0131\u011f\u0131n\u0131 hakl\u0131 \u00e7\u0131karmak i\u00e7in yeni d\u00fczenlemeler getirdi\u011fini savunmaktad\u0131r. Baz\u0131lar\u0131 ise k\u00fc\u00e7\u00fck operat\u00f6rler muhtemelen zarar g\u00f6recek olsa da, bu d\u00fczenlemelerin uzun vadede herkese fayda sa\u011flayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Hem t\u00fcccarlar hem de brokerlar, uzun vadeli sonucun AB t\u00fcketicisinin tepkisine ve yak\u0131n gelecekte i\u015flerin nas\u0131l sonu\u00e7lanaca\u011f\u0131na ba\u011fl\u0131 olaca\u011f\u0131 konusunda hemfikir g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Bir Kap\u0131 Kapand\u0131\u011f\u0131nda Bir Ba\u015fkas\u0131 A\u00e7\u0131l\u0131r<\/strong><\/h4>\n\n<p>S\u0131k\u0131 d\u00fczenlemeler baz\u0131lar\u0131 i\u00e7in yakla\u015fan kay\u0131plara i\u015faret etse de, ke\u015ffedilmemi\u015f f\u0131rsatlar\u0131n da \u00f6n\u00fcn\u00fc a\u00e7abilir. \u015eeffafl\u0131k ve koruyucu y\u00f6nergeler, temkinli yat\u0131r\u0131mc\u0131lar\u0131 ticaret i\u015fine kat\u0131lmaya te\u015fvik edebilir. Bu, baz\u0131lar\u0131n\u0131n \u015fimdiye kadar eksik oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc yeterli korumaya sahip olduklar\u0131n\u0131 hissetmelerini sa\u011flayacakt\u0131r. Bu d\u00fczenlemeler, m\u00fc\u015fterileri doland\u0131ran ve sekt\u00f6re zarar veren \u201ddoland\u0131r\u0131c\u0131 komisyoncular\u0131\u201d da saf d\u0131\u015f\u0131 b\u0131rakabilir. Etik olmayan oyuncular\u0131n yak\u0131nda oyunda yeri olmayacak. Dezavantaj\u0131, bu de\u011fi\u015fikliklerle d\u00fczenlenmeyen offshore t\u00fcccarlar\u0131n, 1: 100 kald\u0131ra\u00e7 oran\u0131na kadar bonuslar ve olanaklarla yat\u0131r\u0131mc\u0131lar\u0131 \u00e7ekebilmesidir.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Yeni Kurallara Uyum Sa\u011flamak<\/strong><\/h4>\n\n<p>Google\u2019\u0131n politikas\u0131ndaki de\u011fi\u015fiklikler, arac\u0131lar\u0131 pazarlama konusunda daha yarat\u0131c\u0131 olmaya te\u015fvik ediyor. Google, CFD ve FX reklamlar\u0131na tamamen yasak getirmedi, ancak gerekliliklere uyman\u0131z gerekiyor. Para cezalar\u0131ndan veya hesap yasaklar\u0131ndan uzak durmak i\u00e7in kurallara g\u00f6re oynay\u0131n. Reklam k\u0131s\u0131tlamalar\u0131 pazarlama eri\u015fiminizi s\u0131n\u0131rlayacakt\u0131r, bu nedenle di\u011fer stratejilerden yararlan\u0131n. Gelen pazarlama, halkla ili\u015fkiler ve yerel reklamc\u0131l\u0131k ile yeni m\u00fc\u015fteriler \u00e7ekin. Ustaca marka konumland\u0131rmas\u0131, 2018 ve sonras\u0131nda broker ba\u015far\u0131s\u0131 i\u00e7in \u00e7ok \u00f6nemlidir. ESMA\u2019n\u0131n k\u0131lavuz ilkelerinden biri \u015feffafl\u0131k etraf\u0131nda d\u00f6nmektedir. G\u00f6r\u00fcn\u00fcr bir risk uyar\u0131s\u0131na sahip olman\u0131z yeterli de\u011fildir. Yeni kurallar, bir m\u00fc\u015fterinin i\u015flem ba\u015f\u0131na sahip olabilece\u011fi ger\u00e7ek kay\u0131p y\u00fczdesini a\u00e7\u0131klaman\u0131z gerekti\u011fini belirtiyor.<\/p>\n\n<p>Brokerlerin g\u00fcndemde kalabilmek i\u00e7in de\u011fi\u015fikliklere uyum sa\u011flamalar\u0131 gerekiyor. Stratejilerinizi yeniden de\u011ferlendirin ve de\u011fi\u015ftirilebilir olanlar\u0131 de\u011fi\u015ftirin, b\u00f6ylece hala k\u00e2rl\u0131 olabilirsiniz. Piyasa ve buna ili\u015fkin d\u00fczenlemeler geli\u015fmektedir ve geli\u015fmeye devam edecektir. Uyum sa\u011flamaya istekli olanlar ba\u015far\u0131l\u0131 olacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yeni ESMA d\u00fczenlemeleri sekt\u00f6r\u00fc bildi\u011fimiz \u015fekliyle de\u011fi\u015ftirebilir, ancak brokerler bunlara nas\u0131l tepki vermeli? Ticaretteki de\u011fi\u015fimlere ayak uydurmak i\u00e7in bu faydal\u0131 y\u00f6nergeleri okuyun.<\/p>\n","protected":false},"author":2,"featured_media":32740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[308],"tags":[443,690,561,455,692,363,836],"class_list":["post-32738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-duzenleme","tag-aracilik-yonetimi","tag-cysec-siber-guvenlik-anlasmasi","tag-cysec-lisansi","tag-duzenleme","tag-esma-tr","tag-kaldir","tag-manivela"],"acf":[],"_links":{"self":[{"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/posts\/32738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/comments?post=32738"}],"version-history":[{"count":0,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/posts\/32738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/media\/32740"}],"wp:attachment":[{"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/media?parent=32738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/categories?post=32738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/tags?post=32738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}