{"id":32780,"date":"2025-02-02T17:16:45","date_gmt":"2025-02-02T17:16:45","guid":{"rendered":"https:\/\/leverate.com\/uncategorized-tr\/facebook-sosyal-pazarlama-hesabinizi-silmenin-zamani-geldi-mi\/"},"modified":"2025-02-02T17:16:47","modified_gmt":"2025-02-02T17:16:47","slug":"facebook-sosyal-pazarlama-hesabinizi-silmenin-zamani-geldi-mi","status":"publish","type":"post","link":"https:\/\/leverate.com\/tr\/blog-tr\/pazarlama\/facebook-sosyal-pazarlama-hesabinizi-silmenin-zamani-geldi-mi\/","title":{"rendered":"Facebook Sosyal Pazarlama Hesab\u0131n\u0131z\u0131 Silmenin Zaman\u0131 Geldi mi?"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"600\" src=\"https:\/\/leverate.com\/wp-content\/uploads\/2023\/09\/leverate-blog-post-Is-It-Time-to-Delete-Your-Facebook-Social-Marketing-Account.webp\" alt=\"\" class=\"wp-image-21420\" srcset=\"https:\/\/leverate.com\/wp-content\/uploads\/2023\/09\/leverate-blog-post-Is-It-Time-to-Delete-Your-Facebook-Social-Marketing-Account.webp 960w, https:\/\/leverate.com\/wp-content\/uploads\/2023\/09\/leverate-blog-post-Is-It-Time-to-Delete-Your-Facebook-Social-Marketing-Account-480x300.webp 480w, https:\/\/leverate.com\/wp-content\/uploads\/2023\/09\/leverate-blog-post-Is-It-Time-to-Delete-Your-Facebook-Social-Marketing-Account-768x480.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<p><em>Facebook sayfan\u0131zdaki \u201dHesab\u0131 Devre D\u0131\u015f\u0131 B\u0131rak\u201d d\u00fc\u011fmesine t\u0131klay\u0131p t\u0131klamayaca\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyor olabilirsiniz, sosyal medya devini \u00e7evreleyen son tart\u0131\u015fmalarla birlikte. Gizlilik sorunlar\u0131ndan verilerin k\u00f6t\u00fcye kullan\u0131m\u0131na kadar, Facebook b\u00fcy\u00fck markalar\u0131n ve ki\u015filiklerin hesaplar\u0131n\u0131 sildi\u011fini g\u00f6r\u00fcyor. Ancak bu i\u015finiz i\u00e7in do\u011fru hareket mi?  <\/em><\/p>\n\n<h4 class=\"wp-block-heading\">Facebook B\u00fcy\u00fck Tart\u0131\u015fmalarla Kar\u015f\u0131 Kar\u015f\u0131ya<\/h4>\n\n<p>Facebook, i\u00e7erik pazarlamas\u0131 i\u00e7in etkili bir platform oldu\u011funu kan\u0131tlad\u0131. Bir\u00e7o\u011fu, bir marka Facebook\u2019ta de\u011filse, var olmad\u0131\u011f\u0131n\u0131 s\u00f6ylemeye cesaret etti. Ancak sosyal medya markas\u0131n\u0131 yo\u011fun bir inceleme alt\u0131na alan konularla birlikte, de\u011feri t\u00fcm d\u00fcnyadaki markalar ve \u015firketler taraf\u0131ndan sorgulan\u0131yor.  <\/p>\n\n<p>En son olay, 87 milyon kullan\u0131c\u0131n\u0131n bilgilerinin \u015fu anda k\u00f6t\u00fc \u015f\u00f6hretli Cambridge Analytica\u2019ya s\u0131zd\u0131\u011f\u0131n\u0131 ortaya \u00e7\u0131karan bir ihbarc\u0131 ile verilerin k\u00f6t\u00fcye kullan\u0131lmas\u0131yla u\u011fra\u015fmak zorunda. Bundan \u00f6nce, Facebook\u2019un sonu\u00e7lar\u0131 etkilemek i\u00e7in olu\u015fturulan sahte hesaplar\u0131 sildi\u011fini itiraf etti\u011fi 2016 ABD ba\u015fkanl\u0131k se\u00e7imlerine Rusya\u2019n\u0131n m\u00fcdahale etti\u011fi ortaya \u00e7\u0131km\u0131\u015ft\u0131. <\/p>\n\n<p>Tart\u0131\u015fmalar dizisi, Mark Zuckerberg\u2019in bir Senato komitesinin \u00f6n\u00fcne \u00e7\u0131kmas\u0131na neden oldu. H\u00fck\u00fcmet ve Zuckerberg, platformu denetlemek i\u00e7in \u00e7er\u00e7eve \u00fczerinde tart\u0131\u015f\u0131rken, sizin yapman\u0131z gereken kendi d\u00fc\u015f\u00fcnceleriniz var. <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Art\u0131lar\u0131<\/strong><\/h4>\n\n<p>Facebook\u2019ta t\u00fcketicilere eri\u015fmek ve \u00fcr\u00fcn ve hizmetleri tan\u0131tmak ve reklam\u0131n\u0131 yapmak i\u00e7in platformu kullanan 70 milyon i\u015fletme var. Bu platformda pazarlama, hedef pazar\u0131n\u0131zdaki milyonlarca ki\u015fiye \u00fccretsiz eri\u015fim i\u00e7in kaydoluyor - Facebook\u2019un ayl\u0131k 2 milyardan fazla kullan\u0131c\u0131s\u0131 var ve bu kullan\u0131c\u0131lara potansiyel m\u00fc\u015fteri olarak dokunabilirsiniz. <\/p>\n\n<p>Bu t\u00fcr bir ba\u011flant\u0131, muazzam i\u015f f\u0131rsatlar\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7ar. Facebook ayr\u0131ca size \u00fc\u00e7 pazarlama program\u0131 sunar: Sayfalar, Gruplar ve Reklamlar. Sayfa, sayfan\u0131z\u0131 \u201dbe\u011fenen\u201d kullan\u0131c\u0131lar\u0131n say\u0131s\u0131nda herhangi bir k\u0131s\u0131tlama olmaks\u0131z\u0131n i\u015fletme profilinizi olu\u015fturdu\u011funuz yerdir. Bununla birlikte, gruplar, markan\u0131z\u0131 bir kullan\u0131c\u0131 duvar\u0131 bi\u00e7iminde tart\u0131\u015fan kullan\u0131c\u0131lara sahiptir. Reklamlar, s\u0131rayla, demografik \u00f6zelliklere dayal\u0131 olarak hedef kitlenize ula\u015fman\u0131za yard\u0131mc\u0131 olur, ancak bir fiyat etiketi ile birlikte gelir.    <\/p>\n\n<p>Sosyal a\u011f ayn\u0131 zamanda size i\u015fletmeler aras\u0131 bir ili\u015fki kurma f\u0131rsat\u0131 da verir. Hedef pazar\u0131n\u0131zla iki y\u00f6nl\u00fc bir tart\u0131\u015fma yaparak daha iyi ve daha derin bir etkile\u015fim sa\u011flars\u0131n\u0131z. <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Eksileri<\/strong><\/h4>\n\n<p>Platformdan y\u00fcksek profilli \u00e7\u0131k\u0131\u015flardan baz\u0131lar\u0131 Tesla\u2019n\u0131n Elon Musk\u2019\u0131, Apple\u2019\u0131n Steve Wozniak\u2019\u0131, WhatsApp\u2019\u0131n kurucusu Brian Acton ve Playboy\u2019un imzas\u0131yd\u0131. Sosyal a\u011f\u0131n veri toplama uygulamalar\u0131 rahats\u0131z edici, ancak genel olarak bu markalar\u0131n \u00e7o\u011fu ki\u015fisel nedenlerle hesaplar\u0131n\u0131 sildi. <\/p>\n\n<p>Di\u011fer i\u015fletmeler ge\u00e7mi\u015fte farkl\u0131 nedenlerle hesaplar\u0131n\u0131 devre d\u0131\u015f\u0131 b\u0131rakt\u0131lar, bunlar aras\u0131nda: Facebook sayfas\u0131 ana web sitesinden trafik al\u0131r, platformun y\u00f6netilmesi zaman ve \u00e7aba gerektirir, sahte hesaplar markaya zarar verebilir, kullan\u0131c\u0131lar dikkatsizce olumsuz g\u00f6nderiler b\u0131rak\u0131r veya i\u015fletme hakk\u0131nda yorumlar ve son olarak, Facebook\u2019un algoritmas\u0131ndaki son de\u011fi\u015fiklikler i\u015fletmenin pazarlama plan\u0131n\u0131 etkiler.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>F<\/strong>inal Bak\u0131\u015f<\/h4>\n\n<p>\u015eu anda Facebook\u2019a olan \u015fey daha sonra i\u015finizi etkileyecektir, bu y\u00fczden gemiye atlamadan veya sosyal a\u011f ile devam etmeye karar vermeden \u00f6nce uzun ve sert bir bak\u0131\u015f atmakta fayda var. \u00d6ncelikle atmak isteyebilece\u011finiz baz\u0131 ad\u0131mlar \u015funlard\u0131r: <\/p>\n\n<ol class=\"wp-block-list\">\n<li>Sosyal medyan\u0131n i\u015f hedefleriniz i\u00e7in de\u011ferini de\u011ferlendirin.<\/li>\n\n\n\n<li>Varl\u0131\u011f\u0131n\u0131zdan elde etti\u011finiz sonu\u00e7lar\u0131 belirleyin.<\/li>\n\n\n\n<li>Hedef kitlenizin hala platformda olup olmad\u0131\u011f\u0131n\u0131 veya ba\u015fkalar\u0131na ge\u00e7ip ge\u00e7medi\u011fini \u00f6\u011frenin.<\/li>\n<\/ol>\n\n<p>Facebook i\u015f i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r, buna hi\u00e7 \u015f\u00fcphe yok. Pazarlama ve reklamc\u0131l\u0131\u011f\u0131 herhangi bir sekt\u00f6rdeki k\u00fc\u00e7\u00fck oyuncular i\u00e7in uygun fiyatl\u0131 hale getirdi. Facebook art\u0131k markan\u0131z i\u00e7in bir anlam ifade etmiyorsa, belki de di\u011fer platformlar\u0131 ke\u015ffetmenin zaman\u0131 gelmi\u015ftir. Ancak yine de size trafik, d\u00f6n\u00fc\u015f\u00fcm ve yat\u0131r\u0131m getirisi sa\u011fl\u0131yorsa, o zaman kal\u0131n, ancak taktiklerinizi ayarlay\u0131n ve profesyonel rehberlik al\u0131n, b\u00f6ylece markan\u0131z sosyal medya platformunun kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu son olaylar taraf\u0131ndan yutulmaz.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gizlilik sorunlar\u0131ndan verilerin k\u00f6t\u00fcye kullan\u0131m\u0131na kadar, Facebook b\u00fcy\u00fck markalar\u0131n ve ki\u015filiklerin hesaplar\u0131n\u0131 sildi\u011fini g\u00f6r\u00fcyor. Ancak bu i\u015finiz i\u00e7in do\u011fru hareket mi? <\/p>\n","protected":false},"author":4,"featured_media":32782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[323],"tags":[952,967,363,444,951,908],"class_list":["post-32780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-bizi-arayin","tag-icerik-pazarlamasi","tag-kaldir","tag-pazarlama","tag-sosyal-medya-pazarlamasi","tag-veri-korumasi"],"acf":[],"_links":{"self":[{"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/posts\/32780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/comments?post=32780"}],"version-history":[{"count":0,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/posts\/32780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/media\/32782"}],"wp:attachment":[{"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/media?parent=32780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/categories?post=32780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leverate.com\/tr\/wp-json\/wp\/v2\/tags?post=32780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}