When the market was young, and so were the brokers, you could consume from your acquisition pie without any worries. As the market matures, brokers require a more balanced diet of acquisition channels to remain lean, mean and healthy. CMO at Leverate, Nicc Lewis, talks about the various marketing channels a brokerage can invest in, in order to get the biggest piece of the pie.
About the Author: Yael Warman
Yael Warman is a creative writer with a strong background in marketing and advertising. Yael has been a writer for over 10 years and has worked for clients in various industries as well as her own companies and is currently the Content Manager at Leverate.