{"id":37782,"date":"2020-07-19T14:40:38","date_gmt":"2020-07-19T14:40:38","guid":{"rendered":"https:\/\/leverate.com\/%e6%9c%aa%e5%88%86%e7%b1%bb\/%e5%b1%95%e7%a4%ba%e8%87%aa%e5%b7%b1%ef%bc%9a%e4%b8%ba%e6%82%a8%e7%9a%84%e7%bb%8f%e7%ba%aa%e5%85%ac%e5%8f%b8%e5%bb%ba%e7%ab%8b%e4%b8%80%e4%b8%aa%e5%bc%ba%e5%a4%a7%e7%9a%84%e7%"},"modified":"2025-11-16T13:54:28","modified_gmt":"2025-11-16T13:54:28","slug":"%e5%b1%95%e7%a4%ba%e8%87%aa%e5%b7%b1%ef%bc%9a%e4%b8%ba%e6%82%a8%e7%9a%84%e7%bb%8f%e7%ba%aa%e5%85%ac%e5%8f%b8%e5%bb%ba%e7%ab%8b%e4%b8%80%e4%b8%aa%e5%bc%ba%e5%a4%a7%e7%9a%84%e7%bd%91%e7%ab%99","status":"publish","type":"post","link":"https:\/\/leverate.com\/zh-hans\/blog\/marketing\/%e5%b1%95%e7%a4%ba%e8%87%aa%e5%b7%b1%ef%bc%9a%e4%b8%ba%e6%82%a8%e7%9a%84%e7%bb%8f%e7%ba%aa%e5%85%ac%e5%8f%b8%e5%bb%ba%e7%ab%8b%e4%b8%80%e4%b8%aa%e5%bc%ba%e5%a4%a7%e7%9a%84%e7%bd%91%e7%ab%99\/","title":{"rendered":"\u5c55\u793a\u81ea\u5df1\uff1a\u4e3a\u60a8\u7684\u7ecf\u7eaa\u516c\u53f8\u5efa\u7acb\u4e00\u4e2a\u5f3a\u5927\u7684\u7f51\u7ad9"},"content":{"rendered":"<p><strong>\u4e00\u4e2a\u53e4\u8001\u7684\u54f2\u5b66\u95ee\u9898\u4e0d\u7981\u8981\u95ee\uff1a\u201d\u5982\u679c\u4e00\u68f5\u6811\u5012\u5728\u68ee\u6797\u91cc \u5468\u56f4\u6ca1\u6709\u4eba\u542c\u5230\u5b83\u7684\u58f0\u97f3 \u5b83\u8fd8\u4f1a\u53d1\u51fa\u58f0\u97f3\u5417\uff1f\u201d \u5957\u7528<sup>21 <\/sup>\u4e16\u7eaa\u5546\u4e1a\u4e16\u754c\u7684\u4e00\u53e5\u8bdd\u5c31\u662f\u201d\u5728\u6211\u4eec\u8fd9\u4e2a\u8d85\u7ea7\u4e92\u8054\u7684\u65f6\u4ee3\uff0c\u7b54\u6848\u5df2\u7ecf\u975e\u5e38\u660e\u663e\uff0c\u90a3\u5c31\u662f\uff1a\u6084\u65e0\u58f0\u606f\u3002<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-2544 alignnone\" src=\"https:\/\/leverate.com\/wp-content\/uploads\/2020\/07\/shutterstock_image-8.jpg\" alt=\"\u7f51\u7ad9\u5f00\u53d1\" width=\"449\" height=\"299\" srcset=\"https:\/\/leverate.com\/wp-content\/uploads\/2020\/07\/shutterstock_image-8.jpg 600w, https:\/\/leverate.com\/wp-content\/uploads\/2020\/07\/shutterstock_image-8-300x200.jpg 300w\" sizes=\"(max-width: 449px) 100vw, 449px\" 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Leverate\uff0c\u6211\u4eec\u4e3a\u7ecf\u7eaa\u4eba\u63d0\u4f9b\u7684\u4e3b\u8981\u670d\u52a1\u4e4b\u4e00\u5c31\u662f\u7f51\u7ad9\u5efa\u8bbe\u3002 \u201d\u6211\u4eec\u76f8\u4fe1\uff0c\u5982\u679c\u4e0d\u80fd\u4ee5\u6700\u597d\u7684\u65b9\u5f0f\u5c06\u60a8\u7684\u54c1\u724c\u63a8\u5e7f\u51fa\u53bb\uff0c\u7ecf\u7eaa\u670d\u52a1\u5957\u9910\u5c31\u4e0d\u5b8c\u6574\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u62e5\u6709\u4e00\u652f\u7531\u7f51\u7edc\u5f00\u53d1\u4eba\u5458\u3001\u8bbe\u8ba1\u5e08\u548c\u5185\u5bb9\u64b0\u5199\u4eba\u5458\u7ec4\u6210\u7684\u4f18\u79c0\u56e2\u961f\uff0c\u4ed6\u4eec\u5171\u540c\u521b\u5efa\u4e86\u4e00\u4e2a\u91cf\u8eab\u5b9a\u5236\u7684\u7f51\u7ad9\uff0c\u4ee5\u6ee1\u8db3\u6bcf\u4f4d\u5ba2\u6237\u7684\u9700\u6c42\u201d\u3002<\/p>\r\n\r\n<h2 class=\"wp-block-heading\" id=\"%e5%90%b8%e5%bc%95%e4%ba%ba%e7%9a%84%e7%bd%91%e7%ab%99%e7%9a%84%e4%b8%80%e4%ba%9b%e6%8f%90%e7%a4%ba\"><strong>\u5438\u5f15\u4eba\u7684\u7f51\u7ad9\u7684\u4e00\u4e9b\u63d0\u793a<\/strong><\/h2>\r\n\r\n<p>\u7ecf\u7eaa\u884c\u4e1a\u662f\u4e00\u4e2a\u7ade\u4e89\u5f02\u5e38\u6fc0\u70c8\u7684\u5e02\u573a\uff0c\u4f60\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u7ecf\u9a8c\u53ea\u80fd\u8ba9\u4f60\u8d70\u5f97\u66f4\u8fdc\u3002 \u8981\u60f3\u5728\u7ade\u4e89\u4e2d\u53d6\u5f97\u4f18\u52bf\uff0c\u5c31\u5fc5\u987b\u5229\u7528\u4e00\u5207\u53ef\u4ee5\u5229\u7528\u7684\u5de5\u5177\u4e3a\u81ea\u5df1\u8c0b\u5229\uff0c\u5c24\u5176\u662f\u5728\u63d0\u9ad8\u7f51\u7edc\u5f71\u54cd\u529b\u65b9\u9762\u3002 \u8003\u8651\u91c7\u7528\u8fd9\u4e9b\u505a\u6cd5\u6765\u5e2e\u52a9\u60a8\u6709\u6548\u8425\u9500\u7ecf\u7eaa\u670d\u52a1\uff1a<\/p>\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>\u4f7f\u60a8\u7684\u7f51\u7ad9\u9002\u5408\u79fb\u52a8\u8bbe\u5907\u3002  <\/em>2018 \u5e74\uff0c\u8c37\u6b4c\u63a8\u51fa\u4e86 \u201d\u901f\u5ea6\u66f4\u65b0\u201d\uff08Speed Update\uff09\uff0c\u5c06\u79fb\u52a8\u7aef\u7684\u9875\u9762\u901f\u5ea6\u4f5c\u4e3a\u4e00\u4e2a\u91cd\u8981\u7684\u6392\u540d\u56e0\u7d20\u3002 \u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5982\u679c\u5ba2\u6237\u5728\u60a8\u7684\u7f51\u9875\u4e0a\u6709\u4e0d\u597d\u7684\u4f53\u9a8c\uff0c\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u8bbf\u95ee\u5176\u4ed6\u76f8\u5173\u7f51\u7ad9\u3002<\/li>\r\n<li><em>\u60a8\u7684\u7f51\u7ad9\u5fc5\u987b\u6613\u4e8e\u6d4f\u89c8\u3002  <\/em>\u6700\u7406\u60f3\u7684\u505a\u6cd5\u662f\u5728\u9876\u5c42\u5bfc\u822a\u83dc\u5355\u4e2d\u6700\u591a\u5305\u542b\u4e94\u4e2a\u6807\u793a\u6e05\u6670\u7684\u6807\u7b7e\u3002 \u6bcf\u4e2a\u9009\u9879\u5361\u4e0b\u90fd\u5e94\u6709\u4e00\u7ec4\u6709\u6761\u7406\u7684\u76f8\u5173\u9875\u9762\u3002 \u7528\u6237\u8fd8\u5e94\u8be5\u80fd\u591f\u8f7b\u677e\u8fd4\u56de\u4e3b\u9875\u3002<\/li>\r\n<li><em>\u575a\u6301\u4f7f\u7528\u6781\u7b80\u7684\u8bbe\u8ba1\u3002  <\/em>\u8bbe\u8ba1\u7f51\u7ad9\u65f6\uff0c\u89c6\u89c9\u5438\u5f15\u529b\u81f3\u5173\u91cd\u8981\u3002 \u8003\u8651\u9650\u5236\u4f7f\u7528\u989c\u8272\u3001\u5b57\u4f53\u548c\u52a8\u753b gif\u3002 \u8fc7\u591a\u7684\u8fd9\u4e9b\u5143\u7d20\u4f1a\u5206\u6563\u8bfb\u8005\u7684\u6ce8\u610f\u529b\uff0c\u4f7f\u4ed6\u4eec\u504f\u79bb\u9875\u9762\u7684\u91cd\u70b9\u3002 \u53ea\u8981\u6267\u884c\u5f97\u5f53\uff0c\u5c31\u80fd<a href=\"https:\/\/www.searchenginejournal.com\/website-design-usability-beauty\/273903\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c06\u53ef\u7528\u6027\u548c\u7f8e\u89c2\u6027\u7ed3\u5408\u8d77\u6765 <\/a>\uff0c\u5e76\u5e94\u7528\u5230\u7f51\u7ad9\u8bbe\u8ba1\u4e2d\u3002<\/li>\r\n<li><em>\u4e0d\u8981\u5fd8\u8bb0\u53f7\u53ec\u6027\u7528\u8bed\u3002  <\/em>\u8bf7\u8bb0\u4f4f\uff0c\u65e0\u8bba\u8bfb\u8005\u4ece\u54ea\u91cc\u8fdb\u5165\u60a8\u7684\u7f51\u7ad9\uff0c\u60a8\u90fd\u5e94\u8be5\u9f13\u52b1\u4ed6\u4eec\u505a\u4e00\u4e9b\u4e8b\u60c5\uff0c\u65e0\u8bba\u662f\u6253\u7535\u8bdd\u3001\u6ce8\u518c\u670d\u52a1\u8fd8\u662f\u8d2d\u4e70\u4ea7\u54c1\u3002 \u6298\u53e0\u4e0a\u65b9\u662f\u653e\u7f6e\u884c\u52a8\u53f7\u53ec\u6309\u94ae\u7684\u7406\u60f3\u4f4d\u7f6e\u3002<\/li>\r\n<\/ul>\r\n\r\n<h2 class=\"wp-block-heading\" id=\"%e7%ac%ac-2-%e9%98%b6%e6%ae%b5%ef%bc%9a%e4%b8%ba%e4%bb%80%e4%b9%88-google-%e6%8e%92%e5%90%8d%e5%be%88%e9%87%8d%e8%a6%81%ef%bc%9f\"><strong>\u7b2c 2 \u9636\u6bb5\uff1a\u4e3a\u4ec0\u4e48 Google \u6392\u540d\u5f88\u91cd\u8981\uff1f<\/strong><\/h2>\r\n\r\n<p>\u4f46\u5efa\u7acb\u4e00\u4e2a\u6709\u5438\u5f15\u529b\u7684\u7f51\u7ad9\u4ec5\u4ec5\u662f\u4e2a\u5f00\u59cb\u3002 \u8c37\u6b4c\u6392\u540d\u662f\u4efb\u4f55\u7ec4\u7ec7\u8425\u9500\u6218\u7565\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002 \u8c37\u6b4c\u6bcf\u5929\u7684\u641c\u7d22\u91cf\u8d85\u8fc7 35 \u4ebf\u6b21\uff0c\u56e0\u6b64\uff0c\u516c\u53f8\u5e0c\u671b\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\uff08SERP\uff09\u4e2d\u540d\u5217\u524d\u8305\u4e5f\u5c31\u5728\u60c5\u7406\u4e4b\u4e2d\u4e86\u3002<\/p>\r\n\r\n<p>\u201d\u672c\u5c3c\u8bf4\uff1a\u201d\u8981\u4fdd\u6301\u7f51\u7ad9\u8bbf\u5ba2\u7684\u6301\u7eed\u6d41\u91cf\uff0c\u5c31\u5fc5\u987b\u4e86\u89e3\u7f51\u7ad9\u7684\u6027\u80fd\uff0c\u5e76\u91c7\u53d6\u76f8\u5e94\u7684\u884c\u52a8\u3002 \u201d\u4e3a\u6b64\uff0cLeverate \u914d\u5907\u4e86\u6b63\u786e\u7684\u8425\u9500\u77e5\u8bc6\uff0c\u8ba9\u60a8\u7684\u7f51\u7ad9\u83b7\u5f97\u5c3d\u53ef\u80fd\u9ad8\u7684\u6392\u540d\u201d\u3002<\/p>\r\n\r\n<p>\u7136\u800c\uff0c\u8981\u5c06\u60a8\u7684\u7f51\u7ad9\u653e\u5728 SERP \u7684\u9996\u9875\u5e76\u4e0d\u5bb9\u6613\u3002 \u60a8\u9700\u8981\u5173\u6ce8\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u5de5\u4f5c\uff0c\u7f51\u7ad9\u67b6\u6784\u662f\u5e2e\u52a9\u60a8\u5b9e\u73b0\u63d0\u9ad8\u8c37\u6b4c\u6392\u540d\u76ee\u6807\u7684\u4f17\u591a\u56e0\u7d20\u4e4b\u4e00\u3002<\/p>\r\n\r\n<p>\u4e00\u4e2a\u7ed3\u6784\u5408\u7406\u7684\u7f51\u7ad9\u53ef\u4ee5\u5e2e\u52a9 Google \u8f7b\u677e\u8bc6\u522b\u4f60\u662f\u8c01\u4ee5\u53ca\u4f60\u80fd\u63d0\u4f9b\u4ec0\u4e48\uff0c\u4ece\u800c\u63d0\u9ad8\u4f60\u7684\u6392\u540d\u3002 \u4f5c\u4e3a\u4e00\u5bb6\u7ecf\u7eaa\u516c\u53f8\uff0c\u5b83\u53ef\u4ee5\u8ba9\u60a8\u4e0e\u66f4\u591a\u9700\u8981\u60a8\u63d0\u4f9b\u670d\u52a1\u7684\u4e70\u5bb6\u548c\u5356\u5bb6\u5efa\u7acb\u8054\u7cfb\u3002<\/p>\r\n\r\n<h2 class=\"wp-block-heading\" 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