Leverate, a growing technology company in the financial sector is looking for a hands-on Performance Marketing Lead. This is a roll-up-your-sleeves role for someone who thrives on building pipelines, optimizing results, and leading by example.

Key Responsibilities:

• Personally plan, build, and execute multi-channel B2B lead generation campaigns (SEO, paid, social, direct).
• Use AI tools to boost campaign efficiency, content production, and analytics.
• Take full ownership of performance marketing KPIs and continuously optimize for results.
• Develop and manage digital and offline marketing strategies with clear ROI goals.
• Align marketing activities with sales targets and business priorities.
• Lead and mentor a lean marketing team while actively contributing to day-to-day execution.
• Analyze data to identify trends, improve funnel metrics, and uncover growth opportunities.
• Maintain brand consistency while adapting to market dynamics.