From Plateau to Breakthrough: A Case Study CFD Broker Story
A mid-sized European CFD broker was facing a plateau: steady client numbers but stagnating growth. Despite having a loyal trader base, the firm struggled with fragmented technology, manual onboarding processes, and limited scalability.
In search of a long-term solution, they turned to Leverate, the fintech partner for many, known for powering brokers and prop firms with scalable white-label trading platforms, automation-driven CRM, and a modular back-office ecosystem.
This case study explores how the broker leveraged our integrated suite, including SiRiX trading platform, Leverate CRM, SiRiX Broker, and Client Zone, to unlock measurable improvements in client engagement, onboarding speed, operational control, and retention. Within months, the broker reduced KYC timeframes, reactivated dormant traders, and laid the technical foundation for sustained expansion.
TL;DR:
The Challenge: A Broker at a Crossroads
Like many brokers experiencing fast initial growth, this firm eventually found its operational systems and trading infrastructure struggling to keep pace. While their spreads and instrument offerings remained competitive, they began to experience increased churn, stagnant engagement, and process bottlenecks in both client onboarding and back-office workflows.
Their systems were outdated, fragmented, and costly to maintain, with multiple manual workflows stitched together and no centralized visibility across operations. They needed a scalable, unified, and broker-focused technology partner to modernize the business.
Phase 1: Reinventing the Trader Experience with the SiRiX Platform
A Modern Trading Interface That Increases Engagement
SiRiX, Leverate’s flagship multi-device trading platform, provided a professional-grade trading environment designed for performance, retention, and client satisfaction.
The broker capitalized on SiRiX’s new visual trading interface with TradingView charts embedded directly into the platform, offering advanced technical tools, seamless usability, and no need for third-party access. Combined with a fully mobile-optimized experience and Netting/Hedging flexibility, traders enjoyed increased session lengths, reduced bounce rates, and higher retention.
With responsive UX and streamlined interfaces, the platform significantly improved trader engagement and time-on-platform. These enhancements contributed to measurable gains in client activity and platform satisfaction.
Built-In Social Trading Features
SiRiX’s native social trading functionality enabled the broker’s users to follow and copy top-performing traders without third-party plug-ins. This community layer greatly increased trader engagement, confidence, and retention, particularly among newer users. By facilitating mentorship and transparency, the platform organically increased the number of active traders participating in the ecosystem.
Mobile-Native Architecture
Unlike legacy platforms that deprioritize mobile, SiRiX was built for full mobile parity. Traders experienced seamless transitions between desktop and mobile with no drop in functionality, a feature that proved critical in improving daily active usage and retention.
Enhancing Trader Experience Through the Client Zone
As part of our full-suite offering, the Client Zone gave the broker a powerful frontend portal for trader self-service, especially important for CFD brokers looking to increase transparency, reduce support overhead, and drive engagement.
The Client Zone provided traders with real-time access to their account status, transactions, and payout history, all from a secure, multilingual dashboard. Traders could upload documents, review past performance, and manage their wallets without relying on manual support intervention.
This self-managed experience not only improved satisfaction but also led to a tangible reduction in support tickets and onboarding friction. The firm leveraged this feature to support regional personalization, faster challenge restarts, and real-time feedback across their expanding LATAM and MENA user base.
By integrating the Client Zone into their value chain, the broker further optimized trader retention and lifetime value, especially within funded challenge segments
Phase 2: Sales Efficiency with Leverate’s CRM and Onboarding Automation
Streamlined Client Onboarding
Our CRM enabled the broker to centralize user data and follow up with clients using multilingual, branded HTML email templates. Enhanced with dynamic variables, CRM emails offered real-time previews and custom branding for every campaign. Additionally, integrated automated KYC tools accelerated onboarding, allowing clients to verify their identity securely and efficiently.
To improve fiscal compliance, automated VAT invoices were introduced for every deposit-related transaction, including crypto and wire transfers, reducing manual errors and supporting financial oversight.
Sales and IB Automation
The CRM provided dynamic sales pipelines, multi-tiered IB management, and affiliate performance dashboards. Sales reps could segment leads, deploy automated follow-up sequences, and use behavioral triggers to personalize offers, ultimately increasing conversion volume and deposit velocity.
Proactive Support & Retention Flows
Support teams accessed full trader lifecycle data, allowing them to intervene proactively before drop-off. Whether reactivating dormant traders or resolving failed transactions, the system enabled faster, more contextual service.
Phase 3: Risk Management and Compliance at Scale
Live Risk Monitoring via SiRiX Broker
Leverate’s platform empowered the broker with advanced risk tools such as Max Daily Profit conditions and real-time profit monitoring directly from the SiRiX Broker. These tools enforced daily caps, converting accounts into read-only mode when thresholds were hit, and automatically resuming activity after a reset window, enabling risk protection while keeping traders engaged.
KYC/AML Compliance Tools
Integrated AML and KYC verification modules automated regulatory workflows and provided full audit logs for every user action. This not only reduced manual errors but also gave the compliance team confidence ahead of periodic audits.
Audit-Ready Reporting
Reports for regulators were generated instantly, fully timestamped, and exportable in multiple formats, minimizing compliance overhead and audit risk.
Phase 4: Growth Through Branding and Platform Analytics
White Label Customization
The broker retained full ownership of its client-facing brand via Leverate’s white-label capabilities. From the interface to login pages, terminology, and dashboards, the client experience remained consistent with the broker’s existing identity.
Data-Driven Decisions
The broker implemented branding updates and ran messaging A/B tests using Leverate’s built-in analytics suite. Real-time dashboards offered detailed insights into trader segments, behaviors, and campaign performance. Through behavior-based targeting, the firm was able to trigger automated actions that responded dynamically to user activity, such as follow-ups based on inactivity or high-volume trades.
Scalability Without Development Bottlenecks
As the firm expanded into new markets and instruments, the modular infrastructure of SiRiX allowed rapid rollout without custom coding or resource strain, a critical factor for long-term scalability. Through the Client Zone, users could deposit funds, access account options, and manage verification steps with ease. All configurations, including maximum leverage, trading conditions, and restart eligibility, were defined in the SiRiX Broker, supporting both client onboarding and risk compliance.
The Outcome: From Fragmented to Future-Ready
In less than six months, the broker experienced:
- Noticeable increases in trading platform client retention
- Significant improvements in onboarding speed and conversion efficiency
- Centralized sales and compliance processes
- Frictionless expansion into new asset classes
The partnership with Leverate helped the broker evolve from a reactive operation into a scalable, data-driven, high-performance enterprise.
