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Customer JourneyCustomer Journey

Customer Journey
Can Retail and Institutional Trading Co-exist on the Same Platform?
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Traditionally, FX broking and trading companies have kept their retail and institutional clients separate. Sometimes, this has extended to the establishment of individual trading and sales desks for the different types of client. And, more often than not, the deal flow of each type of customer was managed by different IT systems. But is this […]

Customer Journey
Why you should offer more than just MT4
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There are more than 700 Forex trading platforms on the market, but in the retail Forex business, everyone agree that the field is dominated by one product alone— MetaQuotes’ MT4. In fact, its popularity is so strong, that its own developer still hasn’t been able to convince people to adopt its successor, MT5. As you […]

Customer Journey
Business as Usual: ESMA Renews CFD Leverage Limits
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In accordance with its press release from late March, ESMA, the European Securities and Markets Authority, is extending its restriction on the sale, marketing, and distribution of Contracts for Differences, or CFDs, to retail clients. The ban comes back into effect from 1 May 2019 until the end of July 2019. ESMA has determined that […]

Customer Journey
The UK Made ESMA’s Ban Permanent: Would the EU Do the Same?
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Along with Bitcoin’s fall from grace in 2018, the other bad-luck story of the previous year must surely have been the fate of the beleaguered binary option. Once the remit of the savvy OTC trader, this financial instrument was abused by scammers to the point where British authorities have proposed a blanket ban. And despite […]

Customer Journey
Ran Strauss Returns to CEO Position at Leverate
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The co-founder and long-time non-executive director of Leverate is returning to the helm of the company After spending the past four years in a less active role, the co-founder and former CEO of Leverate, Ran Strauss is returning to his position. He will be replacing Yasha Polyakov who resigns after leading the company since August 2017. […]

Customer Journey
Reclassifying Your Traders as “Pros” – How Can You Do It Right?
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Since last August, regulated brokerages in Europe are no longer able to offer their clients high-risk leverage on CFDs, with restrictions ranging from 30:1 maximum for major Forex pairs, to no more than 2:1 for cryptocurrencies. But ESMA did leave one major opening in its regulatory structure. These CFD restrictions only apply to “retail traders”, […]

Customer Journey
In-House or Outsourcing: The Big Marketing Question
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In Forex brokerage, as in any other business endeavor, optimal performance depends on making all the elements tick as one. According to best-selling business author Josh Kaufman, every business has five vital parts: value creation, marketing, sales, value delivery, and finance. While all are equally important to the success of a business, marketing is one […]

Customer Journey
The FX Global Code – Is Self-Regulation the Future of the Industry?
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On May 25, 2017, a coalition of central banks and prominent FX market participants launched an initiative that was to become known as the FX Global Code. Along with representatives from 16 jurisdictions, and led by the deputy governor of the Reserve Bank of Australia, this enterprise set out to tidy up the FX market. […]

Customer Journey
Full Ownership or White Label – Which is Best?
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Having made the decision to become an FX broking operation, one of the major steps is to decide the type of trading platform to deploy. If cost is no object, then you can simply buy a state-of-the-art server along with a comprehensive trading platform and you’re set. However, this may not be the optimal way […]

Customer Journey
Leverate has awarded its employees 2 million ILS in bonuses amid highest profits in 5 years
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Premium brokerage technology provider Leverate has announced it will grant its employees 2 million ILS worth of bonuses, following its best year-end results in 5 years. 2018 has been a tremendous year for premium tech provider Leverate, as year-end reports showed the best results in 5 years. As a token of appreciation, the company has awarded […]

Customer Journey
TRADING PLACES: FINDING THE BEST JURISDICTION FOR YOUR BROKERAGE
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Establishing a new forex business brings with it a long series of critical decisions and risky choices. Each decision you make affects both the initial amount of capital needed to begin operations, as well as the type of clients that you will attract. One of the major things every broker has to consider is where […]

Customer Journey
From A (book) to B (book): What Kind of Brokerage Should You Open?
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Online brokerages have undergone many changes since the first ones opened in the mid-90s. Through the ups and downs of the industry, several aspects have stayed constant. One of the elements that remains unchanged is the choice of model to use for your brokerage. With the improvement in technology, more options exist that were not […]

Customer Journey
Map Your Customer’s Journey
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The “Customer Journey” is becoming an increasingly popular term to describe how clients and companies interact. The term refers to the entire experience, from the very early stages of the customer’s research, through to how they make their purchase decision, and eventually concluding this process with feedback and follow-up. Through the process, this interaction can […]

Customer Journey
POT OF GOLD – IS IT HIGH TIME TO INVEST IN CANNABIS?
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Legalization of cannabis has been at the forefront of the news as both a social and medical issue for the past few years. The issues are complex, and many countries have held a serious public debate about whether and how to legalize marijuana and cannabis. Driven by medical research, countries are relaxing their stands and the […]

Customer Journey
Present Yourself: Build a Strong Website for Your Brokerage
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An age-old philosophical question wonders: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” To paraphrase it to the world of 21st century business: “if your business is covered from all angles, but doesn’t have a kick ass website combined with a strong Google presence, […]

Customer Journey
GOING PAST THE GREAT WALL: THINGS TO CONSIDER WHEN ENTERING THE ASIAN MARKET
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Doing business in the EU has become a true red ocean for Forex brokerages. Competition is fierce, banks and PSPs are choking the industry, regulation is getting much stricter and disposable incomes of potential investors are stagnating.With this increasingly difficult market in the West, many brokerages are looking East as a way to expand their […]

Customer Journey
LEVERATE CEO ON WHO’S HURTING BROKERS (HINT: NOT REGULATORS)
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It’s been more than a year since Yasha Polyakov entered into position as CEO of Leverate, and as we approach 2019 he sat down for an interview with Finance Magnates to discuss the changes in the industry and the challenges ahead.

Customer Journey
WHAT TO LOOK FOR IN A LIQUIDITY PROVIDER?
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Market makers – you can’t live without ‘em. Those are the players in the forex, stocks, derivatives, bonds and commodities markets who make trading possible. Without market makers, there would be no significant market activity. Due to the fact that they are responsible for making the markets “flow”, they are also known as “liquidity providers” […]

Customer Journey
Leverate announces LXClub – a new partnership suite to increase collaborations
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It is the future of the industry – read what Chen Ben Nun, our Head of Sales and Business Development, has to say about the new LXClub program, on Finance Feeds.Read more

Customer Journey
BRACE YOURSELVES: HOW TO PREPARE FOR THE NEW REGULATORY LANDSCAPE
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2018 saw a great commotion among the financial and trading spheres, with the introduction of MiFID II early in the year, on January 3rd. While MiFID II only relates to the EU, it had a wide-ranging impact on a significant number of international investment firms.ESMA (European Securities and Markets Authority), the EU regulatory body that […]

Customer Journey
HOW TO GENERATE LEADS OUTSIDE OF THE BOX?
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Lead generation is usually an integral component of every broker’s marketing budget, as it is a major concern for all brokers, rookie and veteran alike. And it’s easy to see why – while new brokerages obviously need clients, seasoned ones are looking for new opportunities.As a broker, after using up all the digital marketing techniques […]

Customer Journey
Leverate Announces New Updates for RegTech Product Regyoul8
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ESMA and CySEC are closing in with tougher enforcement and higher fines, and there’s only one solution that gives you complete coverage while boosting your efficiency and marketing – read about the new Regyoul8 on Finance Magnates. Read more

Customer Journey
Praxis Cashier and Prime Marshall Announce Strategic Partnership
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Praxis and Prime Marshall join forces to bring Terrexa Pay into Forex’s leading cashier system. Read all about it on Finance Magnates. Read more

Customer Journey
PARTNERSHIPS THAT WORK – HOW AND WHY?
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“No man is an island”, goes the saying, and this is especially true for business people in our hyperlinked and hyper-connected age. Businessmen today cannot rely solely on their own devices to get their enterprise ahead.An entrepreneur these days is much more like an octopus, and one that needs to have far more tentacles than […]

Customer Journey
SUCCESS IN TODAY’S FOREX WORLD
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A few years ago, an ordinary headline in Bloomberg or The Economist would read something along the lines of: “The Forex Market is Shrinking” or “The Glory Days of Forex Are Gone”. Decades of uncontrolled globalization, excessive mobilization, and a boom in the financial services sector, led to foreign exchange becoming the largest market in […]

Customer Journey
Leverate Launches B2B Crypto Payments Solution ‘Terrexa Pay’
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Every broker knows that money deposits from traders don’t always go through – Terrexa Pay aims to fix that once and for all! Read more

Customer Journey
Leverate Promotes Maya Kenner-Fitoussi to Head of Marketing
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Say congrats to Maya Kenner-Fitoussi – our new Head of Marketing. Read all about the new appointment on Finance Magnates. Read more

Customer Journey
Brokers Are Looking for Alternative Payment Methods
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Many Forex brokers are quite familiar with the following situation: your sales team have made contact with a very enthusiastic lead, KYC procedures were done properly, he was trigger-happy to deposit a certain amount, you’re sitting in front of your dashboard waiting for the numbers to appear, and instead pops up the infamous “Transaction Declined”. […]

Customer Journey
Interview with Oren Mizrachi at GBO International
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Oren Mizrachi, Leverate’s Director of Crypto, was interviewed in GBO about Terrexa Pay, Regulations, and Crypto in general. Read it here to learn about our latest developments. Read more

Customer Journey
HOW WILL A EUROPEAN AUTONOMOUS PAYMENT CHANNEL AFFECT THE USD?
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Germany’s patience for the Trump administration is running thin. The policy of aggressive sanctions imposed by the US on Iran and Turkey have prompted Germany, Europe’s largest economy, to consider establishing its own independent payment system which can in no way be influenced by the United States. Economists expect that such a move would cause […]

Customer Journey
COMPETING NARRATIVES: IS THE GROWTH OF GIANT COMPANIES GOOD FOR THE ECONOMY?
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Competition in the American economy is changing, but the shift isn’t about the number of new businesses coming into the market, rather about the perceived monopoly from big corporations. A recent conference of bankers, policymakers, and academics highlights a key concern over market concentration in which larger companies appear to be cutting competition as well […]

Customer Journey
The Next Step in Trading Automation—Will Bots Replace Day Traders?
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Everyone has seen videos of monkeys using sticks as tools in the jungle. But how many of us would believe that the sticks would go off on their own to hunt for bananas without the monkey? But this is precisely what some people are predicting when it comes to automated computer trading. Back in the […]

Customer Journey
ESMA RENEWS ITS BINARY OPTIONS BAN – WHAT’S NEXT?
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Investors who buy binary options probably know very little about calls or puts, or Black-Scholes valuations, but still, they swarm to brokers offering these questionable assets. Now, following the example of countries like Israel, the European Securities and Markets Authority, ESMA, have decided to apply the brakes. Binary options have received a bad press for the […]

Customer Journey
DIRTY LAUNDRY LIST: WILL GROWING FINES STOP MONEY LAUNDERING IN EUROPE?
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The rising number of money laundering cases involving European banks, such as Danske Bank and ING Group pushed the European Union to tighten its rules to combat these illegal transactions.Brussels, for example, cites that there is a need for greater cross-border coordination to monitor suspects of terrorism and prevent such cases from happening again. EUROPE […]

Customer Journey
PASSIVE INVESTING VS. ACTIVE INVESTING: WHERE ARE THE INVESTORS LEANING?
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There are generally two types of investors when it comes to the world of business. On one side, you have passive investors who aim to build their wealth gradually. These investors buy securities for the long haul and do not seek to profit from market timing and short-term price fluctuations. On the other, you have […]

Customer Journey
Leverate Joins Forces with Data Protection Provider LPS
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Leverate will integrate the data protection provider’s security system with its back-office solutions to ensure better lead protection for its clients. read all about this new collaboration on Finance Magnates. Read more

Customer Journey
SHOULD BIG COMPANIES WORRY ABOUT GLOBAL AFFAIRS?
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When the preponderance of news stories today appears to be of the bad rather than the good variety, just how smart is it for big companies to keep one eye on the stock market and the other on Twitter? For just about as long as anyone can remember, “news” could easily be defined as “bad news”. Whether […]

Customer Journey
MAJOR DETAILS: DON’T LEAVE OUT THE MINOR PAIRS
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When traders first start out on their journey, they either tend to stick to a few major pairs, or they trade every instrument they possibly can. The Majors are particularly popular because they have the lowest spread and are easily predictable with the simplest technical analysis techniques.The majors are the 7 most traded currencies worldwide […]

Customer Journey
IS THE PRIVATE EQUITY MARKET ON ITS WAY DOWN?
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When we talk of private equity (PE), we are referring to investment funds that are structured as limited partnerships. They are not publicly traded, and so are out of reach for traditional investors. Typical private equity players consist of large institutional investors and high net-worth individuals. But is this traditional form of investment running out […]

Customer Journey
Take Notes: What are the Dangers of a World Without Cash?
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More than a decade ago, banks understood the benefits of internet banking and began closing branches around the world in an effort to cut costs. As a result, today’s millennials have rarely set foot in a bank and probably don’t know that a paycheck once actually involved receiving a check from your employer. Now, as […]

Customer Journey
MIFID 2.1 – HOW WILL BREXIT CHANGE THE RULES?
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Brexit, the official withdrawal of the United Kingdom from the European Union, kicked off on March 29, 2017, with two years set to “B-Day” on March 29, 2019. Over 50% of the British public voted to leave the EU in a referendum with a turnout exceeding 72%. But could this move affect the financial markets […]

Customer Journey
BLOCKCHAIN – CLOUD STORAGE HAS A SILVER LINING
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In the last few years, cloud storage has burst onto the tech scene as the panacea solution for data storage. No longer do you have to keep expensive hardware on your premises for your increasingly gigabyte-consuming software. Nowadays you can stick all this ever-growing data up in the cloud.Indeed, it sounds like the equivalent of […]

Customer Journey
NON-HUMAN RESOURCES: COMMODITY TRADERS ARE ADOPTING ALGORITHMS
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Apparently catching up with the rest of the world in the field of automated “algorithmic” trading, commodity traders are rapidly adopting Artificial Intelligence as a new tool to determine market price direction.For many years, commodity traders relied on fundamental data, market rumors, and pure trader instinct to navigate their markets. However, with computerization, and in […]

Customer Journey
LIGHTEN YOUR WALLET: IS THE FUTURE CASHLESS?
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From electronic payments and credit cards to mobile payment services and peer to peer money transfers, today’s society displaces money in more ways than one can keep track of. Add to these the outstanding rise in the use of cryptocurrencies like Bitcoin, and there may be only one conclusion to be drawn: the future is cashless. Digital alternatives […]

Customer Journey
IS THERE AN INCENTIVE TO BE AN UNLICENSED BROKER?
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Forex trading is one of the most lucrative businesses a person can engage in if they have the technical know-how, and there are thousands of brokerages taking a piece of the pie. Despite the massive amounts of money that pass through the Forex market, and despite regulatory bodies monitoring the entire industry, unlicensed brokerage firms […]

Customer Journey
HOW TO PROTECT YOUR COMPANY’S DATA IN TODAY’S WORLD?
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Until the news broke that Edward Snowden, a contractor, had stolen and leaked NSA classified files, it was unlikely that the business world considered the threat that employees represented to their data. Businesses have long focused on protecting themselves from outsiders, competitors, hackers and the like. Businesses understand that there are myriad ways that their […]

Customer Journey
IS AFFILIATE MARKETING A SURE-FIRE STRATEGY?
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Digital marketing – along with Google algorithms and other online phenomena – has constantly evolved to fit the needs of consumers. With billions of active internet users, the empty spaces of websites leave so much room for marketing and advertising opportunities that, today, marketers and businesses are paying thousands of dollars to see results. While […]

Customer Journey
IS SOUTH KOREA LEGALIZING ICOs?
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Peace and prosperity do seem to go together, and this appears no less the case than in South Korea. Last month saw South Korea agree to pursue signing a peace treaty with its long-held archnemesis North Korea. And this month saw the ruling Democratic Party of Korea garnering support to challenge the current ban on […]

Customer Journey
BITCOIN FUTURES ARE BACK – HERE’S WHY
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The Bitcoin cryptocurrency was launched in January 2009 and began trading at around 5 US cents per coin. It continued to trade in physical form for the next nine years, during which time it attained a high value of 19,511 USD on December 17, 2017. The US Chicago Mercantile Exchange (CME) chose this point to […]

Customer Journey
PARADISE LOST—NO MORE FINANCIAL HAVENS?
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For many years, the Isles of Man, Jersey, and Guernsey were popular holiday destinations for Brits looking a bit of sand and sunshine without traveling too far afield from the UK. Those territories were also popular locations for the deposit of offshore funds, which many people kept hidden, out of the watchful eye of the […]

Customer Journey
GOLDMAN SACHS’ BITCOIN DESK: IS BITCOIN BECOMING LEGIT?
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The news that Goldman Sachs is looking to set up the first Wall Street Bitcoin trading operation is a significant chapter in the history of Bitcoin. Since Bitcoin was first created in 2009 and traded in 2011, it has had a checkered history finding a foothold in the financial world. Early on was the Silk […]

Customer Journey
LEVERAGE YOURSELF: HOW WILL THE NEW ESMA REGULATIONS AFFECT BROKERS
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MiFID, GDPR, and now ESMA… You might be forgiven for thinking that there’s been an outbreak of Abbreviation fever in the European financial markets. The fact is, if you’re a serious trader or broker, you’d better get in line with the new regulations—and fast! ESMA, or the European Securities and Markets Authority, is the financial […]

Customer Journey
CFD VS SPOT: WHERE IS THE RETAIL CRYPTOCURRENCY MARKET GOING?
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Many traders are asking the same question on a variety of instruments: CFD or Spot? In some cases, like Gold and other commodities, the CFD market has eclipsed the exchange market. This makes sense – the original commodities were ordered for later delivery dates, making the contract price speculative at the time the agreement was made. Thus […]

Customer Journey
IN PREPARATION FOR GDPR – HOW MUCH OF OUR DATA IS HELD BY GLOBAL COMPANIES?
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Increasingly referred to as “digital gold”, the reality of our cyber age is that data harvesting is an extremely profitable industry. “Thousands of companies are in the business of harvesting your data and tracking your online behavior,” says Frederike Kaltheuner of Privacy International, a data lobby group. “It’s a global business, and not just online, […]

Customer Journey
THE SEC IS HUNTING DOWN CRYPTO: WHAT ARE THEY AFTER?
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Reports quickly spread that the SEC offices in New York, Boston, and San Francisco had begun issuing “scores of subpoenas”, with many cryptocurrency companies reportedly receiving one. This move comes on the back of recent reports that the SEC was focused on gathering information about the crypto industry. These moves have understandably created waves within […]

Customer Journey
IS IT TIME TO DELETE YOUR FACEBOOK SOCIAL MARKETING ACCOUNT?
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You may have been thinking about whether to click on that “Deactivate Account” button on your Facebook page, what with the recent controversies surrounding the social media giant. From privacy issues to data misuse, Facebook is seeing big brands and personalities deleting their accounts. But is this the right move for your business? FACEBOOK FACES […]

Customer Journey
Leverate is celebrating its 10-year anniversary
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Premium brokerage technology provider Leverate is celebrating 10 years of existence this month, and it is time to look back at this company’s achievements over the years. It’s hard to believe just how much Leverate has evolved in one decade alone – from a single dedicated product to an all-out solutions and services provider.Leverate was […]

Customer Journey
ADAPTING TO A NEW ENVIRONMENT: HOW SHOULD BROKERS RESPOND TO THE NEW REGULATIONS?
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The new ESMA regulations could change the industry as we know it, but how should brokers react to them? Read these useful guidelines to keep up with the trade shifts. In March, the European Securities and Markets Authority (ESMA) took measures to protect retail investors. These new regulations aim to make the industry a safer place for traders. […]

Customer Journey
REDESIGNING YOUR FACEBOOK MARKETING STRATEGY
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Social media has become an inherent part of any business’ content marketing strategy, so chances are your business has a Facebook page. If that is the case, brace yourself: your Facebook reach and engagement are probably about to drop. Facebook’s most recent algorithm change is designed to promote content that inspires discussion and helps build […]

Customer Journey
IN AN AGE OF REGULATION—WHAT KIND OF BROKER ARE TRADERS LOOKING FOR?
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Love them or hate them, brokers are a necessary evil without which traders cannot survive. By their very nature, by being in touch with all the other traders in the market, they have useful information from which you could benefit. But what are the features that make a great broker? It’s 7 o’clock on a […]

Customer Journey
FACEBOOK AND GOOGLE ARE PURGING CRYPTO ADS: IS BITCOIN SLATED FOR DOOM?
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Barely a month after reaching its five-figure mark for the first time, Bitcoin cemented its glory year in 2017 by reaching $20,000. This meteoric rise in Bitcoin value brought it, along with other cryptocurrencies, into mainstream consciousness. However, that all-time high was short lived, with Bitcoin’s price plunging 30% just days later – confirming the […]

Customer Journey
ARE THE NEXT GENERATION OF TRADERS GOING TO BE MORE CONSERVATIVE?
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You may have heard all about the spending habits of millennials, but do you know if their younger siblings are likely to show the same financial characteristics? Move over millennials, and make way for Gen Z. The youngest identified generational cohort, Gen Z’ers are arguably born between the years of 1998 and 2001, which approximately […]

Customer Journey
COULD MiFID II AND GDPR BE IN CONFLICT WITH ONE ANOTHER?
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The European Markets in Financial Instruments Directive (MiFID) and the General Data Protection Regulation (GDPR) are two initiatives designed to bring European markets into alignment. But, could the two initiatives be pulling in different directions? MiFID – or in its latest form – MiFID II, is a European directive that is intended to harmonize the […]

Customer Journey
THE CURIOUS CASE OF THE DISAPPEARING BITCOIN
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Did you know that it is possible to lose Bitcoins? A recent Big Bang Theory episode explored this theme, with Raj, Howard and Leonard managing to lose their Bitcoins after it was put on a USB. But, if only the concern of lost Bitcoin was limited to the big screen. According to Chainalysis, a digital […]

Customer Journey
REDEFINING YOUR AFFILIATES UNDER MiFID 2
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MiFID, or the Markets in Financial Instruments Directive, has presented European financial institutions with a vast array of challenges. One of these is the relationship with and definition of Introducing Brokers, or IBs. The real question is whether all member company affiliates must be classified as IBs. Financial trading companies have been working with IBs for […]

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