shadow

Marketing

Marketing
In-House or Outsourcing: The Big Marketing Question
Read More

In Forex brokerage, as in any other business endeavor, optimal performance depends on making all the elements tick as one. According to best-selling business author Josh Kaufman, every business has five vital parts: value creation, marketing, sales, value delivery, and finance. While all are equally important to the success of a business, marketing is one […]

Marketing
Map Your Customer’s Journey
Read More

The “Customer Journey” is becoming an increasingly popular term to describe how clients and companies interact. The term refers to the entire experience, from the very early stages of the customer’s research, through to how they make their purchase decision, and eventually concluding this process with feedback and follow-up. Through the process, this interaction can […]

Marketing
Present Yourself: Build a Strong Website for Your Brokerage
Read More

An age-old philosophical question wonders: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” To paraphrase it to the world of 21st century business: “if your business is covered from all angles, but doesn’t have a kick ass website combined with a strong Google presence, […]

Marketing
HOW TO GENERATE LEADS OUTSIDE OF THE BOX?
Read More

Lead generation is usually an integral component of every broker’s marketing budget, as it is a major concern for all brokers, rookie and veteran alike. And it’s easy to see why – while new brokerages obviously need clients, seasoned ones are looking for new opportunities.As a broker, after using up all the digital marketing techniques […]

Marketing
IS AFFILIATE MARKETING A SURE-FIRE STRATEGY?
Read More

Digital marketing – along with Google algorithms and other online phenomena – has constantly evolved to fit the needs of consumers. With billions of active internet users, the empty spaces of websites leave so much room for marketing and advertising opportunities that, today, marketers and businesses are paying thousands of dollars to see results. While […]

Marketing
IS IT TIME TO DELETE YOUR FACEBOOK SOCIAL MARKETING ACCOUNT?
Read More

You may have been thinking about whether to click on that “Deactivate Account” button on your Facebook page, what with the recent controversies surrounding the social media giant. From privacy issues to data misuse, Facebook is seeing big brands and personalities deleting their accounts. But is this the right move for your business? FACEBOOK FACES […]

Marketing
REDESIGNING YOUR FACEBOOK MARKETING STRATEGY
Read More

Social media has become an inherent part of any business’ content marketing strategy, so chances are your business has a Facebook page. If that is the case, brace yourself: your Facebook reach and engagement are probably about to drop. Facebook’s most recent algorithm change is designed to promote content that inspires discussion and helps build […]

Marketing
ARE THE NEXT GENERATION OF TRADERS GOING TO BE MORE CONSERVATIVE?
Read More

You may have heard all about the spending habits of millennials, but do you know if their younger siblings are likely to show the same financial characteristics? Move over millennials, and make way for Gen Z. The youngest identified generational cohort, Gen Z’ers are arguably born between the years of 1998 and 2001, which approximately […]

Contact Us