Map Your Customer’s Journey

Customer Journey

“Customer Journey” refers to the entire experience, from the very early stages of the customer’s research, through to how they make their purchase decision.

How to Choose a Winning Sales Force

While experience and strong verbal abilities are important for success in sales, they are not the be-all and end-all of what makes a good Forex sales representative.

Color matters!

In order to better understand the creative process which takes place behind-the-scenes, we asked the head of our creative team to share a few insights from her experience.

Create the Ultimate Work Environment

Almost anyone who has considered opening a brokerage had a vision of a hectic sales floor with hyped salesmen who are pushing clients and each other in a money-driven craze.

Every Word Counts!

After discussing the importance of colors in building a solid website, it is time to discuss another important element in all forms of digital communications and platforms: choice of words!

How to Train Your Sales Force?

Sales force training is, hands-down, the most important thing you can do to improve your brokerage’s chances of success in a competitive market.

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