Lead generation is usually an integral component of every broker’s marketing budget, as it is a major concern for all brokers, rookie and veteran alike.
“Customer Journey” refers to the entire experience, from the very early stages of the customer’s research, through to how they make their purchase decision.
With the main differences between the two mainly revolving around flexibility and scope of operations, there are a few facts that new brokers should keep in mind.
While experience and strong verbal abilities are important for success in sales, they are not the be-all and end-all of what makes a good Forex sales representative.
In order to better understand the creative process which takes place behind-the-scenes, we asked the head of our creative team to share a few insights from her experience.
Almost anyone who has considered opening a brokerage had a vision of a hectic sales floor with hyped salesmen who are pushing clients and each other in a money-driven craze.
If you are under the impression that a business with global outreach needs a giant marketing budget, think again!
After discussing the importance of colors in building a solid website, it is time to discuss another important element in all forms of digital communications and platforms: choice of words!
You might be an experienced salesman with a successful record in selling everything from cars to pharmaceuticals, but it doesn’t mean that you will also be good at selling Forex.
Sales force training is, hands-down, the most important thing you can do to improve your brokerage’s chances of success in a competitive market.