There is no doubt that cell phones are no longer merely devices for two people to talk to each other over long distances.Over the past two decades, computer technology has made tremendous strides. The integration of computer technology with cellular communication technology has created a digital world where laptops have replaced desktop computers and cell phones have replaced laptops. This is because many of the functions found in desktop or laptop computers are now available in a small cell phone.
As a result, smartphones can now perform many of the functions once reserved for computers—such as writing emails, browsing the web, playing games, listening to music, and working on the go. It is therefore no surprise that forex trading has gone mobile.Statistical analysis shows that an increasing number of traders prefer to access their brokerage platforms via mobile phones. Given this trend, most forex technology providers have realized that offering clients robust mobile applications is essential to maintaining a competitive edge in the industry; consequently, they must adapt their technical solutions accordingly.
Invest in Developing Your Mobile App
What makes mobile apps so appealing to traders? The answer is that most traders have day jobs, family responsibilities, and other obligations to attend to, so the majority of the time they can devote to trading is during their morning and afternoon commutes, breaks at work, and so on.During these times, they are unlikely to have a computer with them, but they almost always have their cell phones on hand. Even if they use computers at work, most companies are reluctant to allow employees to use them for personal matters.
For the reasons mentioned above, every client’s need for a reliable mobile platform is self-evident.In fact, as a forex broker, when you lease the MT4 platform or a similar platform—such as the Sirix trading platform from Leverate—you’ll receive a mobile trading app included in the package, designed for smartphones and tablets and compatible with both iOS and Android.
When you choose Leverate, we can provide you with a more advanced and user-friendly trading platform.
- Best Trading Platform—Get a Branded App Without Needing a Developer Account
- Native Apps—iOS and Android
Make Your Website Mobile-Friendly
As a broker, your opportunity lies in how much you invest in making your website appealing to mobile users.One key statistic to keep in mind is that at least 50% of traders currently access your website via their mobile devices. Therefore, it’s crucial to consider how to effectively display your content on their very small phone screens. When building and maintaining your website’s design, you must keep the following points in mind.
First, you need to ensure your website is easy to navigate on mobile devices and runs quickly and smoothly on them. While this may sound like common sense, you’d be surprised how many brokerage firms emphasize their mobile appearance, design, and other flashy features—when in reality, clients pay relatively little attention to these aesthetic details and focus much more on the website’s functionality.Therefore, it’s best to keep the homepage and landing pages concise—achieve this by retaining only the main features and removing all unnecessary elements. For example, features like user guides can be placed deeper within the menu, allowing users to find the core functions they need without having to scroll extensively.
Second, you’ll need to consider the size and visibility of every element on your site, including fonts, graphics, videos, and buttons. Today, mobile screens come in a wide range of sizes, from small 4.5-inch screens to large 12-inch tablets.It is crucial to use the mobile view in your website builder to ensure that every element appears bright and clear on smartphones and tablets of various sizes.
Third, one of the most important principles in mobile user experience design is “less is more.” Your mobile website should not be a carbon copy of your desktop site . To ensure your website runs smoothly on mobile devices, you must reduce some of the features found on the desktop version. This is because, when browsing the web on mobile devices, users typically have less patience and expect immediate feedback.
Fourth, mobile SEO. Your website needs to comply with the SEO guidelines of major search engines—such as Google, Bing, and Baidu—in key global markets to help you attract organic search traffic at a low cost.
In summary, if you’re in the early stages of launching a brokerage business, it’s crucial to provide your clients with a mobile-friendly website that’s easy to navigate.Keep in mind that a brokerage firm with a website that offers a poor mobile user experience comes across as rigid and outdated, and it will struggle to retain traders. In today’s forex industry, going mobile is a must for any broker seeking success.
