Marketing StrategyMarketing Strategy

Marketing Strategy
Color matters!
Website Development
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If you plan on opening an online brokerage, or any other online business for that matter, you must first understand that everything about your marketing efforts and product presentation revolves around acquiring and retaining your traders’ attention. This constant effort involves the delicate application of psychological techniques and elements to ensure that your traders aren’t […]

Marketing Strategy
How to Find the Best PSP for Your Business
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One of the most essential steps in setting up your Forex business is securing an appropriate Payment Service Provider that can process your clients’ transactions. In Finance Magnates we examine the options, and recommend the best route.

Marketing Strategy
Leverate has a new VP of Sales – Maoz Tenenbaum
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The new executive was most recently CEO of Clearsky-Networks and VP of Sales at Pango. “Maoz brings with him tremendous experience and a highly-driven approach, which is exactly what we need in order to achieve the heights we aim for,” said Ran Strauss, Leverate’s chief executive officer. “We are thrilled to have him on our […]

Marketing Strategy
Introducing Broker vs. White Label – Which is Best?
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Beginners in the Forex brokerage industry who don’t want to commit to a fully independent brokerage, can choose between two attractive partnership agreements – IB and white label. In this Finance Magnates piece, we discuss the differences between them.

Marketing Strategy
How to Prepare for CySEC’s New Tiered Leverage
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In line with the flurry of regulatory moves made by the European Securities and Markets Authority (ESMA), Cyprus – the “Kingdom of Forex Brokerages” in the eastern Mediterranean, is following suit with its own much-anticipated financial legislation. The Cyprus Securities and Exchange Commission (CySEC), has proposed a range of innovative leverage measures to protect retail […]

Marketing Strategy
Can Retail and Institutional Trading Co-exist on the Same Platform?
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Traditionally, FX broking and trading companies have kept their retail and institutional clients separate. Sometimes, this has extended to the establishment of individual trading and sales desks for the different types of client. And, more often than not, the deal flow of each type of customer was managed by different IT systems. But is this […]

Marketing Strategy
Why you should offer more than just MT4
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While most traders will stick to the tried-and-true MT4, we believe that brokers shouldn’t limit themselves. In this new Finance Magnates article we review Leverate’s beginner-friendly trading platform, Sirix, which also offers everything a broker needs.

Marketing Strategy
Business as Usual: ESMA Renews CFD Leverage Limits
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In accordance with its press release from late March, ESMA, the European Securities and Markets Authority, is extending its restriction on the sale, marketing, and distribution of Contracts for Differences, or CFDs, to retail clients. The ban comes back into effect from 1 May 2019 until the end of July 2019. ESMA has determined that […]

Marketing Strategy
The UK Made ESMA’s Ban Permanent: Would the EU Do the Same?
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Along with Bitcoin’s fall from grace in 2018, the other bad-luck story of the previous year must surely have been the fate of the beleaguered binary option. Once the remit of the savvy OTC trader, this financial instrument was abused by scammers to the point where British authorities have proposed a blanket ban. And despite […]

Marketing Strategy
Leverate Hires Alkis Hilton as CEO of LFS
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Trading technology provider Leverate has secured a new CEO and Executive Director for its Cyprus branch, appointing Alkis Hilton to the lead role. The appointment will help usher in a new growth strategy for Leverate, with the group looking to leverage Hilton’s lengthy expertise in the online trading space. The news comes nearly two weeks […]

Marketing Strategy
Ran Strauss Returns to CEO Position at Leverate
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The co-founder and long-time non-executive director of Leverate is returning to the helm of the company After spending the past four years in a less active role, the co-founder and former CEO of Leverate, Ran Strauss is returning to his position. He will be replacing Yasha Polyakov who resigns after leading the company since August 2017. […]

Marketing Strategy
Reclassifying Your Traders as “Pros”- How to Do It Right?
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Since last August, regulated brokerages in Europe are no longer able to offer their clients high-risk leverage on CFDs, with restrictions ranging from 30:1 maximum for major Forex pairs, to no more than 2:1 for cryptocurrencies. But ESMA did leave one major opening in its regulatory structure. These CFD restrictions only apply to “retail traders”, […]

Marketing Strategy
In-House or Outsourcing: The Big Marketing Question
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In Forex brokerage, as in any other business endeavor, optimal performance depends on making all the elements tick as one. According to best-selling business author Josh Kaufman, every business has five vital parts: value creation, marketing, sales, value delivery, and finance. While all are equally important to the success of a business, marketing is one […]

Marketing Strategy
The FX Global Code – Is Self-Regulation the Future of the Industry?
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On May 25, 2017, a coalition of central banks and prominent FX market participants launched an initiative that was to become known as the FX Global Code. Along with representatives from 16 jurisdictions, and led by the deputy governor of the Reserve Bank of Australia, this enterprise set out to tidy up the FX market. […]

Marketing Strategy
Full Ownership or White Label – Which is Best?
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Upon setting up their new business, brokers face a critical question – how to pay for their trading platform. Should it be a total ownership plan or a more affordable white label solution? On Finance Magnates we weigh in the pros and cons of each.

Marketing Strategy
Leverate has awarded its employees 2 million ILS in bonuses amid highest profits in 5 years
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Premium brokerage technology provider Leverate has announced it will grant its employees 2 million ILS worth of bonuses, following its best year-end results in 5 years. 2018 has been a tremendous year for premium tech provider Leverate, as year-end reports showed the best results in 5 years. As a token of appreciation, the company has awarded […]

Marketing Strategy
TRADING PLACES: FINDING THE BEST JURISDICTION FOR YOUR BROKERAGE
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Establishing a new forex business brings with it a long series of critical decisions and risky choices. Each decision you make affects both the initial amount of capital needed to begin operations, as well as the type of clients that you will attract. One of the major things every broker has to consider is where […]

Marketing Strategy
From A (book) to B (book): What Kind of Brokerage Should You Open?
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Online brokerages have undergone many changes since the first ones opened in the mid-90s. Through the ups and downs of the industry, several aspects have stayed constant. One of the elements that remains unchanged is the choice of model to use for your brokerage. With the improvement in technology, more options exist that were not […]

Marketing Strategy
Map Your Customer’s Journey
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The “Customer Journey” is becoming an increasingly popular term to describe how clients and companies interact. The term refers to the entire experience, from the very early stages of the customer’s research, through to how they make their purchase decision, and eventually concluding this process with feedback and follow-up. Through the process, this interaction can […]

Marketing Strategy
POT OF GOLD – IS IT HIGH TIME TO INVEST IN CANNABIS?
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Legalization of cannabis has been at the forefront of the news as both a social and medical issue for the past few years. The issues are complex, and many countries have held a serious public debate about whether and how to legalize marijuana and cannabis. Driven by medical research, countries are relaxing their stands and the […]

Marketing Strategy
Present Yourself: Build a Strong Website for Your Brokerage
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An age-old philosophical question wonders: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” To paraphrase it to the world of 21st century business: “if your business is covered from all angles, but doesn’t have a kick ass website combined with a strong Google presence, […]

Marketing Strategy
GOING PAST THE GREAT WALL: THINGS TO CONSIDER WHEN ENTERING THE ASIAN MARKET
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Doing business in the EU has become a true red ocean for Forex brokerages. Competition is fierce, banks and PSPs are choking the industry, regulation is getting much stricter and disposable incomes of potential investors are stagnating.With this increasingly difficult market in the West, many brokerages are looking East as a way to expand their […]

Marketing Strategy
LEVERATE CEO ON WHO’S HURTING BROKERS (HINT: NOT REGULATORS)
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It’s been more than a year since Yasha Polyakov entered into position as CEO of Leverate, and as we approach 2019 he sat down for an interview with Finance Magnates to discuss the changes in the industry and the challenges ahead. Read more

Marketing Strategy
WHAT TO LOOK FOR IN A LIQUIDITY PROVIDER?
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Finding a good liquidity provider is something that every broker must deal with at a certain point. In this Finance Magnates article we give our advice on how to tell the good ones apart, and recommend Leverate’s own LXCapital.

Marketing Strategy
Leverate announces LXClub – a new partnership suite to increase collaborations
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It is the future of the industry – read what Chen Ben Nun, our Head of Sales and Business Development, has to say about the new LXClub program, on Finance Feeds.Read more

Marketing Strategy
BRACE YOURSELVES: HOW TO PREPARE FOR THE NEW REGULATORY LANDSCAPE
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2018 saw a great commotion among the financial and trading spheres, with the introduction of MiFID II early in the year, on January 3rd. While MiFID II only relates to the EU, it had a wide-ranging impact on a significant number of international investment firms.ESMA (European Securities and Markets Authority), the EU regulatory body that […]

Marketing Strategy
HOW TO GENERATE LEADS OUTSIDE OF THE BOX?
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Lead generation is usually an integral component of every broker’s marketing budget, as it is a major concern for all brokers, rookie and veteran alike. And it’s easy to see why – while new brokerages obviously need clients, seasoned ones are looking for new opportunities.As a broker, after using up all the digital marketing techniques […]

Marketing Strategy
Leverate Announces New Updates for RegTech Product Regyoul8
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ESMA and CySEC are closing in with tougher enforcement and higher fines, and there’s only one solution that gives you complete coverage while boosting your efficiency and marketing – read about the new Regyoul8 on Finance Magnates. Read more

Marketing Strategy
Praxis Cashier and Prime Marshall Announce Strategic Partnership
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Praxis and Prime Marshall join forces to bring Terrexa Pay into Forex’s leading cashier system. Read all about it on Finance Magnates. Read more

Marketing Strategy
PARTNERSHIPS THAT WORK – HOW AND WHY?
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“No man is an island”, goes the saying, and this is especially true for business people in our hyperlinked and hyper-connected age. Businessmen today cannot rely solely on their own devices to get their enterprise ahead.An entrepreneur these days is much more like an octopus, and one that needs to have far more tentacles than […]

Marketing Strategy
SUCCESS IN TODAY’S FOREX WORLD
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A few years ago, an ordinary headline in Bloomberg or The Economist would read something along the lines of: “The Forex Market is Shrinking” or “The Glory Days of Forex Are Gone”. Decades of uncontrolled globalization, excessive mobilization, and a boom in the financial services sector, led to foreign exchange becoming the largest market in […]

Marketing Strategy
Leverate Launches B2B Crypto Payments Solution ‘Terrexa Pay’
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Every broker knows that money deposits from traders don’t always go through – Terrexa Pay aims to fix that once and for all! Read more

Marketing Strategy
Leverate Promotes Maya Kenner-Fitoussi to Head of Marketing
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Say congrats to Maya Kenner-Fitoussi – our new Head of Marketing. Read all about the new appointment on Finance Magnates. Read more

Marketing Strategy
Brokers Are Looking for Alternative Payment Methods
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Many Forex brokers are quite familiar with the following situation: your sales team have made contact with a very enthusiastic lead, KYC procedures were done properly, he was trigger-happy to deposit a certain amount, you’re sitting in front of your dashboard waiting for the numbers to appear, and instead pops up the infamous “Transaction Declined”. […]

Marketing Strategy
Interview with Oren Mizrachi at GBO International
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Oren Mizrachi, Leverate’s Director of Crypto, was interviewed in GBO about Terrexa Pay, Regulations, and Crypto in general. Read it here to learn about our latest developments. Read more

Marketing Strategy
HOW WILL A EUROPEAN AUTONOMOUS PAYMENT CHANNEL AFFECT THE USD?
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Germany’s patience for the Trump administration is running thin. The policy of aggressive sanctions imposed by the US on Iran and Turkey have prompted Germany, Europe’s largest economy, to consider establishing its own independent payment system which can in no way be influenced by the United States. Economists expect that such a move would cause […]

Marketing Strategy
COMPETING NARRATIVES: IS THE GROWTH OF GIANT COMPANIES GOOD FOR THE ECONOMY?
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Competition in the American economy is changing, but the shift isn’t about the number of new businesses coming into the market, rather about the perceived monopoly from big corporations. A recent conference of bankers, policymakers, and academics highlights a key concern over market concentration in which larger companies appear to be cutting competition as well […]

Marketing Strategy
The Next Step in Trading Automation—Will Bots Replace Day Traders?
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Everyone has seen videos of monkeys using sticks as tools in the jungle. But how many of us would believe that the sticks would go off on their own to hunt for bananas without the monkey? But this is precisely what some people are predicting when it comes to automated computer trading. Back in the […]

Marketing Strategy
ESMA RENEWS ITS BINARY OPTIONS BAN – WHAT’S NEXT?
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Investors who buy binary options probably know very little about calls or puts, or Black-Scholes valuations, but still, they swarm to brokers offering these questionable assets. Now, following the example of countries like Israel, the European Securities and Markets Authority, ESMA, have decided to apply the brakes. Binary options have received a bad press for the […]

Marketing Strategy
DIRTY LAUNDRY LIST: WILL GROWING FINES STOP MONEY LAUNDERING IN EUROPE?
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The rising number of money laundering cases involving European banks, such as Danske Bank and ING Group pushed the European Union to tighten its rules to combat these illegal transactions.Brussels, for example, cites that there is a need for greater cross-border coordination to monitor suspects of terrorism and prevent such cases from happening again. EUROPE […]

Marketing Strategy
PASSIVE INVESTING VS. ACTIVE INVESTING: WHERE ARE THE INVESTORS LEANING?
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There are generally two types of investors when it comes to the world of business. On one side, you have passive investors who aim to build their wealth gradually. These investors buy securities for the long haul and do not seek to profit from market timing and short-term price fluctuations. On the other, you have […]

Marketing Strategy
Leverate Joins Forces with Data Protection Provider LPS
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Leverate will integrate the data protection provider’s security system with its back-office solutions to ensure better lead protection for its clients. read all about this new collaboration on Finance Magnates. Read more

Marketing Strategy
SHOULD BIG COMPANIES WORRY ABOUT GLOBAL AFFAIRS?
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When the preponderance of news stories today appears to be of the bad rather than the good variety, just how smart is it for big companies to keep one eye on the stock market and the other on Twitter? For just about as long as anyone can remember, “news” could easily be defined as “bad news”. Whether […]

Marketing Strategy
MAJOR DETAILS: DON’T LEAVE OUT THE MINOR PAIRS
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When traders first start out on their journey, they either tend to stick to a few major pairs, or they trade every instrument they possibly can. The Majors are particularly popular because they have the lowest spread and are easily predictable with the simplest technical analysis techniques.The majors are the 7 most traded currencies worldwide […]

Marketing Strategy
IS THE PRIVATE EQUITY MARKET ON ITS WAY DOWN?
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When we talk of private equity (PE), we are referring to investment funds that are structured as limited partnerships. They are not publicly traded, and so are out of reach for traditional investors. Typical private equity players consist of large institutional investors and high net-worth individuals. But is this traditional form of investment running out […]

Marketing Strategy
Take Notes: What are the Dangers of a World Without Cash?
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More than a decade ago, banks understood the benefits of internet banking and began closing branches around the world in an effort to cut costs. As a result, today’s millennials have rarely set foot in a bank and probably don’t know that a paycheck once actually involved receiving a check from your employer. Now, as […]

Marketing Strategy
MIFID 2.1 – HOW WILL BREXIT CHANGE THE RULES?
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Brexit, the official withdrawal of the United Kingdom from the European Union, kicked off on March 29, 2017, with two years set to “B-Day” on March 29, 2019. Over 50% of the British public voted to leave the EU in a referendum with a turnout exceeding 72%. But could this move affect the financial markets […]

Marketing Strategy
BLOCKCHAIN – CLOUD STORAGE HAS A SILVER LINING
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In the last few years, cloud storage has burst onto the tech scene as the panacea solution for data storage. No longer do you have to keep expensive hardware on your premises for your increasingly gigabyte-consuming software. Nowadays you can stick all this ever-growing data up in the cloud.Indeed, it sounds like the equivalent of […]

Marketing Strategy
NON-HUMAN RESOURCES: COMMODITY TRADERS ARE ADOPTING ALGORITHMS
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Apparently catching up with the rest of the world in the field of automated “algorithmic” trading, commodity traders are rapidly adopting Artificial Intelligence as a new tool to determine market price direction.For many years, commodity traders relied on fundamental data, market rumors, and pure trader instinct to navigate their markets. However, with computerization, and in […]

Marketing Strategy
LIGHTEN YOUR WALLET: IS THE FUTURE CASHLESS?
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From electronic payments and credit cards to mobile payment services and peer to peer money transfers, today’s society displaces money in more ways than one can keep track of. Add to these the outstanding rise in the use of cryptocurrencies like Bitcoin, and there may be only one conclusion to be drawn: the future is cashless. Digital alternatives […]

Marketing Strategy
IS THERE AN INCENTIVE TO BE AN UNLICENSED BROKER?
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Forex trading is one of the most lucrative businesses a person can engage in if they have the technical know-how, and there are thousands of brokerages taking a piece of the pie. Despite the massive amounts of money that pass through the Forex market, and despite regulatory bodies monitoring the entire industry, unlicensed brokerage firms […]

Marketing Strategy
HOW TO PROTECT YOUR COMPANY’S DATA IN TODAY’S WORLD?
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Until the news broke that Edward Snowden, a contractor, had stolen and leaked NSA classified files, it was unlikely that the business world considered the threat that employees represented to their data. Businesses have long focused on protecting themselves from outsiders, competitors, hackers and the like. Businesses understand that there are myriad ways that their […]

Marketing Strategy
IS AFFILIATE MARKETING A SURE-FIRE STRATEGY?
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Digital marketing – along with Google algorithms and other online phenomena – has constantly evolved to fit the needs of consumers. With billions of active internet users, the empty spaces of websites leave so much room for marketing and advertising opportunities that, today, marketers and businesses are paying thousands of dollars to see results. While […]

Marketing Strategy
IS SOUTH KOREA LEGALIZING ICOs?
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Peace and prosperity do seem to go together, and this appears no less the case than in South Korea. Last month saw South Korea agree to pursue signing a peace treaty with its long-held archnemesis North Korea. And this month saw the ruling Democratic Party of Korea garnering support to challenge the current ban on […]

Marketing Strategy
BITCOIN FUTURES ARE BACK – HERE’S WHY
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The Bitcoin cryptocurrency was launched in January 2009 and began trading at around 5 US cents per coin. It continued to trade in physical form for the next nine years, during which time it attained a high value of 19,511 USD on December 17, 2017. The US Chicago Mercantile Exchange (CME) chose this point to […]

Marketing Strategy
PARADISE LOST—NO MORE FINANCIAL HAVENS?
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For many years, the Isles of Man, Jersey, and Guernsey were popular holiday destinations for Brits looking a bit of sand and sunshine without traveling too far afield from the UK. Those territories were also popular locations for the deposit of offshore funds, which many people kept hidden, out of the watchful eye of the […]

Marketing Strategy
GOLDMAN SACHS’ BITCOIN DESK: IS BITCOIN BECOMING LEGIT?
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The news that Goldman Sachs is looking to set up the first Wall Street Bitcoin trading operation is a significant chapter in the history of Bitcoin. Since Bitcoin was first created in 2009 and traded in 2011, it has had a checkered history finding a foothold in the financial world. Early on was the Silk […]

Marketing Strategy
LEVERAGE YOURSELF: HOW WILL THE NEW ESMA REGULATIONS AFFECT BROKERS
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MiFID, GDPR, and now ESMA… You might be forgiven for thinking that there’s been an outbreak of Abbreviation fever in the European financial markets. The fact is, if you’re a serious trader or broker, you’d better get in line with the new regulations—and fast! ESMA, or the European Securities and Markets Authority, is the financial […]

Marketing Strategy
CFD VS SPOT: WHERE IS THE RETAIL CRYPTOCURRENCY MARKET GOING?
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Many traders are asking the same question on a variety of instruments: CFD or Spot? In some cases, like Gold and other commodities, the CFD market has eclipsed the exchange market. This makes sense – the original commodities were ordered for later delivery dates, making the contract price speculative at the time the agreement was made. Thus […]

Marketing Strategy
IN PREPARATION FOR GDPR – HOW MUCH OF OUR DATA IS HELD BY GLOBAL COMPANIES?
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Increasingly referred to as “digital gold”, the reality of our cyber age is that data harvesting is an extremely profitable industry. “Thousands of companies are in the business of harvesting your data and tracking your online behavior,” says Frederike Kaltheuner of Privacy International, a data lobby group. “It’s a global business, and not just online, […]

Marketing Strategy
THE SEC IS HUNTING DOWN CRYPTO: WHAT ARE THEY AFTER?
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Reports quickly spread that the SEC offices in New York, Boston, and San Francisco had begun issuing “scores of subpoenas”, with many cryptocurrency companies reportedly receiving one. This move comes on the back of recent reports that the SEC was focused on gathering information about the crypto industry. These moves have understandably created waves within […]

Marketing Strategy
IS IT TIME TO DELETE YOUR FACEBOOK SOCIAL MARKETING ACCOUNT?
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You may have been thinking about whether to click on that “Deactivate Account” button on your Facebook page, what with the recent controversies surrounding the social media giant. From privacy issues to data misuse, Facebook is seeing big brands and personalities deleting their accounts. But is this the right move for your business? FACEBOOK FACES […]

Marketing Strategy
Leverate is celebrating its 10-year anniversary
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Premium brokerage technology provider Leverate is celebrating 10 years of existence this month, and it is time to look back at this company’s achievements over the years. It’s hard to believe just how much Leverate has evolved in one decade alone – from a single dedicated product to an all-out solutions and services provider.Leverate was […]

Marketing Strategy
ADAPTING TO A NEW ENVIRONMENT: HOW SHOULD BROKERS RESPOND TO THE NEW REGULATIONS?
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The new ESMA regulations could change the industry as we know it, but how should brokers react to them? Read these useful guidelines to keep up with the trade shifts. In March, the European Securities and Markets Authority (ESMA) took measures to protect retail investors. These new regulations aim to make the industry a safer place for traders. […]

Marketing Strategy
REDESIGNING YOUR FACEBOOK MARKETING STRATEGY
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Social media has become an inherent part of any business’ content marketing strategy, so chances are your business has a Facebook page. If that is the case, brace yourself: your Facebook reach and engagement are probably about to drop. Facebook’s most recent algorithm change is designed to promote content that inspires discussion and helps build […]

Marketing Strategy
IN AN AGE OF REGULATION—WHAT KIND OF BROKER ARE TRADERS LOOKING FOR?
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Love them or hate them, brokers are a necessary evil without which traders cannot survive. By their very nature, by being in touch with all the other traders in the market, they have useful information from which you could benefit. But what are the features that make a great broker? It’s 7 o’clock on a […]

Marketing Strategy
FACEBOOK AND GOOGLE ARE PURGING CRYPTO ADS: IS BITCOIN SLATED FOR DOOM?
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After a long history of scams and deceits in the cryptocurrency world, leading technology companies are cracking down on the industry, with Facebook banning ads altogether, and Google and Twitter apparently adopting a strict policy against them. In Leap Rate we try to predict if all this points to an even bigger boycott.

Marketing Strategy
ARE THE NEXT GENERATION OF TRADERS GOING TO BE MORE CONSERVATIVE?
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It seems like our next in line are going be very different from us. Many studies suggest that the generation that never knew life before the internet, 9/11, or the great recession, will be far more cautious, conservative and realistic. In Forex Crunch, we try to predict how it will affect their trading habits.

Marketing Strategy
COULD MiFID II AND GDPR BE IN CONFLICT WITH ONE ANOTHER?
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Two different sets of rules have recently dawned on European markets, and at first glance it seems like they are in a collision course – while MiFID II aims to make market players more transparent, GDPR’s goal is to make sure the information they hold is tightly sealed. In FXStreet we explain why they actually […]

Marketing Strategy
THE CURIOUS CASE OF THE DISAPPEARING BITCOIN
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Turns out that losing your crypto is as easy as losing your cash – an astounding 30 billion dollars’ worth of Bitcoin vanished into thin air since this currency came into being! In Finance Feeds we analyze how it happened and whether it affects current market behavior.

Marketing Strategy
REDEFINING YOUR AFFILIATES UNDER MiFID 2
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  In the Aftermath of MiFID II, trading companies are facing new challenges at every turn. One of them is the relationship between financial organizations and their affiliates. In Leap Rate, we address this challenge by covering what adjustments might be required.  

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