MARKETING
Present Yourself: Build a Strong Website for Your Brokerage
If your business is covered from all angles, but doesn’t have a kick ass website combined with a strong Google presence, does it make a sound?
Will Owens is an expert financial investor and business writer. In the Leverate blog, Will shares insights from his many years of experience in the arts of sales, marketing and business management.
MARKETING
IS AFFILIATE MARKETING A SURE-FIRE STRATEGY?
Digital marketing – along with Google algorithms and other online phenomena – has constantly evolved to fit the needs of consumers.
MARKETING
HOW TO GENERATE LEADS OUTSIDE OF THE BOX?
Lead generation is usually an integral component of every broker’s marketing budget, as it is a major concern for all brokers, rookie and veteran alike.
Scale your brokerage today!
CRM & Client Portal, Trading Platform, MT4 & MT5 - All built for you.
BUSINESS
How to Choose a Winning Sales Force
While experience and strong verbal abilities are important for success in sales, they are not the be-all and end-all of what makes a good Forex sales representative.
MARKETING
Map Your Customer’s Journey
“Customer Journey” refers to the entire experience, from the very early stages of the customer’s research, through to how they make their purchase decision.
BUSINESS
Create the Ultimate Work Environment
Almost anyone who has considered opening a brokerage had a vision of a hectic sales floor with hyped salesmen who are pushing clients and each other in a money-driven craze.
BUSINESS
Selling Forex: A beginner’s guide for experienced salesmen
You might be an experienced salesman with a successful record in selling everything from cars to pharmaceuticals, but it doesn’t mean that you will also be good at selling Forex.
BUSINESS
How to Train Your Sales Force?
Sales force training is, hands-down, the most important thing you can do to improve your brokerage’s chances of success in a competitive market.
FINTECH
The Next Step in Trading Automation—Will Bots Replace Day Traders?
Everyone has seen videos of monkeys using sticks as tools in the jungle. But how many of us would believe that the sticks would go off on their own to hunt for bananas without the monkey? But this is precisely what some people are predicting when it comes to automated computer trading.
MARKETING
In-House or Outsourcing: The Big Marketing Question
In Forex brokerage, as in any other business endeavor, optimal performance depends on making all the elements tick as one.
CRYPTO
IS SOUTH KOREA LEGALIZING ICOs?
This month saw the ruling Democratic Party of Korea garnering support to challenge the current ban on trading domestic ICOs.
REGULATION
Leverage Yourself: How Will the New ESMA Regulations Affect Brokers
MiFID, GDPR, ESMA. The fact is, if you’re a serious trader or broker, you’d better get in line with the new regulations—and fast!
Scale your brokerage today!
CRM & Client Portal, Trading Platform, MT4 & MT5 - All built for you.